Performance Campaign Manager

Telkom SA; Cape Town; On-site; ZAR 550,000 - 850,000; Full time

Job summary

takealot.com is seeking a Performance Campaign Manager to join our Retail Media team in Cape Town. You will plan, launch and optimize programmatic campaigns to maximize ROAS and drive incremental sales for our ecommerce platform.

The ideal candidate has at least 3+ years in digital campaign management, strong expertise in Google Ads and DSPs, and a data-driven mindset with excellent communication skills for cross-functional collaboration.

Qualifications

• Diploma in Media, Marketing or Digital advertising.
• 3+ years of digital campaign management experience with ecommerce outcomes.
• Experience building and optimizing programmatic campaigns to meet targets and reporting insights.

Responsibilities

• Campaign Strategy & Execution: develop/launch and optimize programmatic campaigns.
• Manage full campaign life cycle from targeting to reporting.
• Data-driven optimization: daily monitoring and improvements for ROAS and conversions.
• Budget management for programmatic campaigns and cost efficiency.
• Audience segmentation using TALs and custom segments.

Skills

Campaign management

Digital advertising

Data analysis

Excel

Google Ads

Education

Diploma in Media/Marketing

Tools

Google Ads

DSP platforms

Job description

Introduction

takealot.com, a leading South African online retailer, is looking for a highly talented Performance Campaign Manager to join our Retail Media team in Cape Town.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people to join us. We offer market-related benefits, a great work environment and a promise that you won’t get bored, as long as you are prepared for a challenge and want to build something great.

This role will focus on maximizing the effectiveness of advertising campaigns to drive growth and amplify the brand’s presence across Takealot. The role is to plan, manage, and execute performance marketing campaigns to maximise investment yield.

Duties & Responsibilities

• Campaign Strategy & Execution: Ensure effective campaign development/ planning, campaign launch, and optimization of programmatic campaigns, against set targets. (Clear focus on incremental sales, customer acquisition and increased brand visibility to improve advertising performance.)
• Manage the full campaign life cycle from the targeting strategy development, to campaign completion and reporting. (Own the end-to-end process)
• Data-Driven Optimization: Use analytics to deliver daily monitoring of campaign performance and continuously optimize for key metrics, including reach, ROAS, and conversion rates.
• Implement data-backed strategies to enhance campaign performance.
• Budget Management: Oversee budgets for programmatic (DSP) campaigns, ensuring alignment with broader business goals and maintaining cost efficiency for clients.
• Audience Segmentation: Leverage TALs audience data and custom segments to precisely target and engage with relevant audiences across the funnel
• Monitor on-schedule delivery of campaigns to target, against a full allocated budget.
• Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies
• Performance Reporting: Present reports on campaign performance, translating complex data into clear meaningful,and actionable insights and recommendations for stakeholders.
• Cross-Functional Collaboration: Work closely with their broader TAL teams to ensure alignment and leverage opportunities for growth
• Marketplace Insights: Stay informed about trends in Retail Media Advertising, with a particular focus on DSP innovations. Identify opportunities to enhance our ad strategy based on market and competitor analysis.
• Collaborate with internal and external teams

Attributes:

• Smart, hard-working, with demonstrable integrity. A passion for online | Digital marketing is essential. Bias towards action and solution-oriented
• A self-starter and fast learner with an active thirst for knowledge
• Willing to take direction and able to work independently, demonstrating initiative
• Highly organised with meticulous attention to detail
• Ability multitask and to meet tight deadlines
• Comfortable working under pressure in a fast-paced environment
• Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
• A strong working knowledge of Excel / Google Sheets and Microsoft Office
• Proficient in numeracy and analytical, recommendation for reporting and iterative improvements in objectives achieving efficiencies and efficacy for campaigns

Desired Experience & Qualification

• Diploma in or advanced certificate in Media, Marketing or Digital advertising
• At least 3+ years of experience in digital campaign management experience with eCommerce performance optimisation outcomes.
• Plan, build and optimising programmatic campaigns to launch campaigns on time, reach campaign targets, spend full budgets, and provide insightful reporting insights.
• Expertise in ROI/ROS/CPC/Bidding, Google Ads as well as other adtech-related, and auction-based platforms working to hard commercial outcomes.
• Preferred experience in Amazon DSP, or any other relevant DSP, and incl. Google Ads
• Client-facing experience with excellent written and verbal communication, with the ability to present insights and strategies clearly
• Understanding of CPC, ROI, CPM, ROAS metrics
• Previous programmatic media buying experience working to sales outcomes.(eCommerce)

Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference