Digital Marketing Campaign Manager

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive health benefits

Performance-based bonus structure

Flexible Hybrid work arrangement

Access to professional development

Job summary

Placements24 is seeking an experienced Digital Marketing Campaign Manager for a tourism and hospitality group in Richards Bay, KwaZulu-Natal. You will oversee planning, execution, and optimization of digital campaigns across PPC, SEO, social, email and display to drive acquisition and engagement.

The role requires 4–6 years' campaign management experience, strong analytics, and collaboration with agencies and internal teams.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 4–6 years of digital marketing campaign management experience.
• Proven track record in planning, executing, and optimizing digital campaigns.
• Strong knowledge of SEO, SEM, social media, email marketing, and display advertising.
• Proficiency with analytics tools (Google Analytics) and campaign management platforms.

Responsibilities

• Develop and execute integrated digital campaigns across multiple channels (PPC, SEO, Social Media, Email, Display).
• Manage campaign budgets and ROI.
• Define campaign objectives, target audiences, messaging, and KPIs.
• Monitor performance and provide actionable insights.
• Collaborate with content creators, designers, and web developers to ensure assets are on-brand.
• Conduct A/B testing and optimization to improve conversions.
• Stay updated with digital marketing trends and best practices.
• Lead cross-functional teams for cohesive campaign execution.

Skills

Digital marketing strategy

Campaign optimization

Analytics

PPC

SEO

Social media

Email marketing

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Campaign management platforms

Job description

About the Role

Our client, a thriving tourism and hospitality group, is seeking an experienced and innovative Digital Marketing Campaign Manager to oversee the planning, execution, and optimization of all digital marketing campaigns. This role is critical in driving customer acquisition, engagement, and loyalty through impactful online initiatives. You will be responsible for developing strategic campaign roadmaps, managing budgets, and coordinating across various digital channels, including paid search, social media, email, and display advertising. The ideal candidate will possess a strong analytical mindset, a creative approach to campaign development, and a proven ability to deliver measurable results. This is an exciting opportunity to shape the digital presence of a prominent brand in the scenic coastal city of Richards Bay, KwaZulu-Natal . You will collaborate with a dynamic marketing team and external agencies to achieve ambitious growth targets. We are looking for a proactive and data-driven individual to lead exciting projects.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels (PPC, SEO, Social Media, Email, Display).


• Manage campaign budgets, ensuring optimal allocation of resources to maximize ROI.


• Define campaign objectives, target audiences, messaging, and key performance indicators (KPIs).


• Monitor and analyze campaign performance data, providing regular reports with actionable insights and recommendations.


• Collaborate with content creators, designers, and web developers to ensure campaign assets are compelling and on-brand.


• Conduct A/B testing and other optimization techniques to improve campaign effectiveness and conversion rates.


• Stay up-to-date with the latest digital marketing trends, tools, and best practices.


• Manage relationships with advertising platforms and third-party vendors.


• Ensure all campaigns are compliant with relevant regulations and guidelines.


• Lead cross-functional teams to ensure cohesive campaign execution and alignment with overall business strategy.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.


• Minimum of 4-6 years of experience in digital marketing campaign management.


• Proven track record of successfully planning, executing, and optimizing digital marketing campaigns.


• Strong understanding of SEO, SEM, social media marketing, email marketing, and display advertising.


• Proficiency with analytics tools such as Google Analytics and experience with campaign management platforms.


• Excellent analytical and problem-solving skills, with a strong ability to interpret data.


• Exceptional project management and organizational abilities.


• Strong written and verbal communication skills.


• Ability to work effectively in a collaborative environment and manage multiple priorities.


• Experience with marketing automation platforms is a plus.


• Knowledge of the tourism or hospitality industry is advantageous.

Benefits

• competitive salary


• comprehensive health benefits


• performance-based bonus structure


• flexible Hybrid work arrangement


• access to professional development programs


• opportunities for career advancement within a growing organization

This role is based in beautiful Richards Bay, KwaZulu-Natal , offering a dynamic work environment. You'll be part of a creative and supportive team focused on driving impactful marketing initiatives. Company retreats and team-building events are regularly held to foster a strong company culture. We believe in investing in our employees' growth and provide resources to support their career aspirations.