Digital Marketing Analyst - Soweto

Placements24; Soweto; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development and training

Job summary

Placements24 is seeking a meticulous Digital Marketing Analyst to join its growing e-commerce team in Soweto. You will collect, analyze, and interpret data from multiple digital channels to drive campaign optimization and strategic decision-making in a hybrid work setup.

The role requires 2–4 years of digital marketing analytics experience, strong proficiency with Google Analytics, Excel, and data visualization tools like Tableau/Power BI.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.
• 2–4 years of experience in digital marketing analytics or a related analytical role.
• Proficiency with website analytics tools such as Google Analytics.
• Experience with data visualization tools (Tableau, Power BI) is a plus.
• Strong analytical skills and Excel proficiency.

Responsibilities

• Collect and analyze data from digital marketing channels including website analytics, social media, email marketing, and paid advertising.
• Develop and maintain dashboards and reports to track KPIs and campaign performance.
• Identify trends and insights to inform marketing strategies and optimizations.
• Conduct A/B testing and analyze results to improve campaign effectiveness.
• Provide recommendations to optimize website user experience and conversion rates.
• Monitor competitor digital marketing activities and market trends.
• Collaborate with marketing team to understand data needs and provide analytical support.
• Ensure data accuracy and integrity across reporting and analysis.
• Present findings clearly to stakeholders.
• Stay updated on the latest digital marketing analytics tools and techniques.

Skills

Analytical ability

Communication skills

Independent worker

Hybrid collaboration

Education

Bachelor's degree in Marketing, Statistics, Economics, Business, or related quantitative field

Tools

Google Analytics

Tableau

Power BI

Excel

Job description

About the Role

Our client, a growing e-commerce platform with a strong presence in Soweto , is seeking a meticulous and insightful Digital Marketing Analyst. This role will be responsible for collecting, analyzing, and interpreting data from various digital marketing channels to provide actionable insights and recommendations for campaign optimization and strategy development. You will play a key role in understanding customer behavior, campaign performance, and market trends to drive informed decision-making. This is an excellent opportunity for a data-oriented individual to contribute to the success of a dynamic online business in the Gauteng region, with a hybrid work arrangement. The ideal candidate has a strong analytical aptitude, proficiency with data analysis tools, and a passion for leveraging data to improve marketing effectiveness.

Key Responsibilities

• Collect and analyze data from various digital marketing channels, including website analytics, social media, email marketing, and paid advertising.
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Identify trends, patterns, and insights within the data to inform marketing strategies and optimizations.
• Conduct A/B testing and analyze results to identify best practices and improve campaign effectiveness.
• Provide recommendations for optimizing website user experience and conversion rates.
• Monitor competitor digital marketing activities and market trends.
• Collaborate with marketing team members to understand their data needs and provide analytical support.
• Ensure data accuracy and integrity across all reporting and analysis.
• Present findings and recommendations clearly and concisely to stakeholders.
• Stay updated on the latest digital marketing analytics tools and techniques.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field.
• 2-4 years of experience in digital marketing analytics or a related analytical role.
• Proficiency with website analytics tools such as Google Analytics.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent Excel skills for data manipulation and analysis.
• Good understanding of digital marketing channels and metrics.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a hybrid team.
• Familiarity with the Soweto market or broader Gauteng consumer landscape.

Benefits

• Hybrid work model offering flexibility between office and remote work.
• Competitive salary commensurate with experience.
• Opportunities for professional development and training in data analytics.
• A collaborative and data-driven work environment.
• Exposure to diverse digital marketing initiatives.
• Annual leave and statutory holidays.