E-commerce Analytics Lead (Hybrid)

Placements24

Mtubatuba Local Municipality

Hybrid

ZAR 420,000 - 660,000

Full time

7 days ago

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Benefits offered by this job

Hybrid work

Career development

Growth opportunities

Richards Bay team

Industry growth

Job summary

Placements24 is seeking a data-driven Digital E-commerce Analyst to join our Richards Bay-based client team. You will analyze website traffic, conversion funnels, and customer behavior to optimize the online sales funnel and drive revenue.

The role requires expertise in web analytics, data visualization, and CRO, with collaboration across marketing, product, and UX, plus hybrid work arrangement and opportunities for professional development.

Qualifications

Proven experience as a Digital Analyst or E-commerce Analyst with data-focused results.
Proficiency in web analytics tools (GA/Adobe Analytics) and data visualization platforms.
Experience with CRO and optimization of e-commerce funnels.
Familiarity with SQL or similar querying languages is a plus.
Degree in quantitative field (Statistics, Mathematics, Economics, Marketing) required.

Responsibilities

Analyze website traffic, user behavior, and conversion funnels to identify bottlenecks.
Develop dashboards and reports using Google Analytics, Power BI, or Tableau.
Conduct A/B/multivariate testing to optimize user flows and campaigns.
Provide data-driven insights to marketing, product, and UX teams.
Monitor sales performance and customer lifetime value.
Collaborate with IT to ensure accurate data collection and tracking.