E-commerce Marketing Specialist

Placements24; Gauteng; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary with performance‑dr

Comprehensive health benefits package

Employee discounts on company products

Job summary

Placements24 in Gauteng is seeking an experienced E-commerce Marketing Specialist to boost online presence and drive sales from the Tembisa location. You will optimize the online customer journey, analyze performance, and implement data-driven campaigns across SEO, SEM, email marketing, and paid social.

The ideal candidate demonstrates strong analytical skills, CRO expertise, and familiarity with Shopify/WooCommerce and Google Analytics.

Qualifications

• 3+ years of experience in e-commerce marketing or similar digital marketing role.
• Strong understanding of SEO, SEM, email marketing principles, and social media advertising.
• Proficiency with e-commerce platforms (Shopify, WooCommerce) and web analytics tools like Google Analytics.
• Excellent analytical skills and ability to translate data into actionable strategies.
• Experience with A/B testing and CRO techniques.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and execute digital marketing campaigns including SEO, SEM, email marketing, and paid social.
• Analyze website performance, user behavior, and sales data to identify CRO opportunities.
• Manage and optimize product listings and content on the e-commerce platform for visibility and appeal.
• Conduct market research to identify marketing trends, customer segments, and competitive strategies.
• Collaborate with content creators and designers to produce marketing collateral and website assets.
• Monitor campaign performance, prepare reports, and present findings to management.

Skills

Analytical skills

Data-driven marketing

A/B testing

Conversion rate optimization

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Shopify

WooCommerce

Google Analytics

Job description

About the Role

Our client is seeking a results-oriented E-commerce Marketing Specialist to enhance their online presence and drive sales from their Tembisa location. This role is integral to optimizing digital marketing efforts, focusing on conversion rate optimization, customer acquisition, and retention through various online channels. You will work closely with the e-commerce team to execute data-driven campaigns and improve the overall online customer journey. The ideal candidate is analytical, detail-oriented, and passionate about leveraging digital tools to achieve measurable business outcomes in a busy retail environment.

Key Responsibilities

• Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and paid social media advertising, to drive traffic and sales.
• Analyze website performance, user behavior, and sales data to identify opportunities for improvement and conversion rate optimization (CRO).
• Manage and optimize product listings and content on the company's e-commerce platform for maximum visibility and appeal.
• Conduct market research to identify new marketing trends, customer segments, and competitive strategies.
• Collaborate with content creators and designers to produce compelling marketing collateral and website assets.
• Monitor campaign performance, prepare detailed reports, and present findings and recommendations to management.

Requirements

• Minimum 3 years of experience in e-commerce marketing or a similar digital marketing role.
• Strong understanding of SEO, SEM, email marketing principles, and social media advertising.
• Proficiency in using e-commerce platforms (e.g., Shopify, WooCommerce) and web analytics tools (e.g., Google Analytics).
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience with A/B testing and conversion rate optimization techniques.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary with performance-based incentives.
• Comprehensive health benefits package.
• Opportunities for career growth within a leading e-commerce company.
• A collaborative work environment focused on achieving collective success.
• Employee discounts on company products.