E-commerce Analyst & Performance Manager

Placements24; Upington; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Health, dental, and vision insurance

Professional development opportunities

Retirement savings plan with company-m

Job summary

Placements24 is seeking an E-commerce Analyst & Performance Manager for our Upington online division. You will optimize sales channels, dissect data, and translate insights into marketing strategies, UX improvements, and operational efficiencies to drive revenue growth.

With a strong quantitative background, you will lead conversion-rate optimization, analyze traffic, AOV and CLV, and collaborate with marketing, product, and IT to implement data-driven initiatives for a best-in-class online

Qualifications

• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Analyze e-commerce website performance using Google Analytics and conversion metrics.
• Develop and present reports and dashboards on e-commerce KPIs to stakeholders.
• Conduct deep-dive analyses of customer behavior, sales trends and campaign effectiveness.
• Develop and manage A/B testing to improve conversion rates and user experience.
• Collaborate with marketing, product, and IT to implement data-driven recommendations.
• Monitor industry benchmarks and competitor activities to inform strategy.

Skills

Analytical thinking

Problem solving

Communication

Education

Bachelor's degree in Business Analytics, Statistics, Economics, Marketing

Tools

Google Analytics

Adobe Analytics

Data visualization tools

SQL

A/B testing platforms

Job description

About the Role

Our client is seeking a highly analytical and strategically minded E-commerce Analyst & Performance Manager to optimize their online sales channels and drive significant revenue growth. This role is pivotal in dissecting complex data sets to uncover actionable insights that inform marketing strategies, user experience improvements, and operational efficiencies within their Upington e-commerce division. The ideal candidate possesses a strong quantitative background, expertise in web analytics and performance marketing, and a proven ability to translate data into tangible business outcomes. You will lead initiatives to enhance conversion rates, increase customer lifetime value, and ensure a best-in-class online customer journey.

Key Responsibilities

• Analyze e-commerce website performance, including traffic, conversion rates, AOV, and customer journey metrics using tools like Google Analytics.
• Develop and present comprehensive reports and dashboards on key e-commerce KPIs to stakeholders.
• Conduct deep-dive analyses into customer behavior, sales trends, and campaign effectiveness to identify growth opportunities.
• Develop and manage A/B testing and optimization initiatives to improve website conversion rates and user experience.
• Collaborate with marketing, product, and IT teams to implement data-driven recommendations and strategies.
• Monitor industry benchmarks and competitor activities to provide strategic context and identify competitive advantages.

Requirements

• Bachelor's degree in Business Analytics, Statistics, Economics, Marketing, or a related quantitative field.
• 5+ years of experience in e-commerce analytics, performance marketing, or a related analytical role.
• Advanced proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
• Strong knowledge of SQL for data extraction and manipulation.
• Experience with A/B testing platforms and methodologies.
• Excellent analytical, problem-solving, and communication skills, with the ability to present complex findings clearly.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development, training, and conference attendance.
• A dynamic work environment in Upington focused on data-driven decision-making.
• Retirement savings plan with company matching.