Digital Content Strategist (E-commerce)

Placements24; Vereeniging; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health benefits

Learning opportunities

Collaborative team in Vereeniging

Job summary

Placements24 in Vereeniging is seeking a Digital Content Strategist to develop and implement content strategies for our e-commerce presence. You will oversee product descriptions, blog posts, guides, and social media content, driving traffic and conversions.

The role blends in-office collaboration with remote work, requiring storytelling expertise and optimization for online performance. Join a dynamic team focused on content strategy and digital marketing growth.

Qualifications

• Bachelor's degree in English, Marketing, Communications, Journalism, or related field.
• 3–5 years of experience in content strategy or content marketing, preferably within an e-commerce context.
• Proven ability to create engaging and SEO-optimized content for digital platforms.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with e-commerce goals, SEO best practices, and target audience needs.
• Create, edit, and manage high-quality content across various digital platforms, including website copy, blog posts, social media updates, email newsletters, and product descriptions.
• Optimize all content for search engines (SEO) to improve organic visibility and drive qualified traffic.
• Analyze content performance metrics, using data to refine content strategies and identify opportunities for improvement.
• Collaborate with marketing, design, and product teams to ensure content is consistent with brand voice and messaging.
• Manage the content calendar, ensuring timely publication and efficient workflow across all content initiatives.

Skills

SEO content

Content strategy

CMS

HTML/CSS

Analytical skills

Verbal communication

Education

Bachelor's degree

Tools

CMS

HTML/CSS

Job description

About the Role

Our client is seeking a creative and strategic Digital Content Strategist to enhance their e-commerce presence in Vereeniging . This role is responsible for developing and implementing content strategies that engage target audiences, drive traffic, and increase conversions for the online store. You will oversee the creation of compelling product descriptions, engaging blog posts, informative guides, and captivating social media content. This hybrid position offers a flexible work environment, combining essential in-office collaboration with remote work capabilities, allowing you to apply your expertise effectively. If you have a passion for storytelling and a knack for optimizing content for online performance, this is the perfect opportunity.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with e-commerce goals, SEO best practices, and target audience needs.
• Create, edit, and manage high-quality content across various digital platforms, including website copy, blog posts, social media updates, email newsletters, and product descriptions.
• Optimize all content for search engines (SEO) to improve organic visibility and drive qualified traffic.
• Analyze content performance metrics, using data to refine content strategies and identify opportunities for improvement.
• Collaborate with marketing, design, and product teams to ensure content is consistent with brand voice and messaging.
• Manage the content calendar, ensuring timely publication and efficient workflow across all content initiatives.

Requirements

• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in content strategy, content marketing, or copywriting, preferably within an e-commerce context.
• Proven ability to create engaging and SEO-optimized content for digital platforms.
• Experience with content management systems (CMS) and basic HTML/CSS knowledge.
• Strong analytical skills to measure content effectiveness and make data-driven decisions.
• Excellent written and verbal communication skills, with exceptional attention to detail.

Benefits

• Competitive salary and performance incentives.
• Hybrid work arrangement offering flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development in content strategy and digital marketing.
• A dynamic and collaborative team environment in Vereeniging .