Digital Content Strategist

Placements24; Paarl; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional development

Generous paid time off

Job summary

Placements24 is seeking a strategic Digital Content Strategist in Paarl to shape our online narrative and drive business results. You will plan, develop, and manage a comprehensive content roadmap across website, blog, social media, and email channels, ensuring engaging and relevant content that aligns with marketing objectives.

The role requires strong knowledge of content marketing, SEO best practices, and audience engagement, with on-site collaboration across departments to grow in the Paarl

Qualifications

• Proven experience in Content Strategy or related roles.
• Strong understanding of SEO and CMS platforms.
• Excellent writing and editing skills with attention to detail.
• Experience with analytics tools and data-driven decision making.

Responsibilities

• Develop and execute a data-driven content strategy across digital platforms.
• Plan and manage the content calendar for consistency and quality.
• Conduct keyword research to inform content creation and SEO optimization.
• Collaborate with designers, writers, and SMEs to produce engaging content.
• Analyze content performance and provide insights for refinement.

Skills

Content strategy

SEO

CMS

Google Analytics

Writing

Editing

Communication

Data analysis

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a strategic and creative Digital Content Strategist to join their team in Paarl . This role is essential for shaping the company's online narrative and ensuring that all digital content is engaging, relevant, and aligned with marketing objectives. You will be responsible for planning, developing, and managing a comprehensive content roadmap across various digital channels. The ideal candidate possesses a deep understanding of content marketing principles, SEO best practices, and audience engagement tactics. This is an on-site position where you will work closely with various departments to create content that resonates with our target audience and drives business results, contributing to our growth in the Paarl region.

Key Responsibilities

• Develop and execute a data-driven content strategy across all digital platforms, including website, blog, social media, and email marketing.
• Plan and manage the content calendar, ensuring a consistent flow of high-quality, relevant content.
• Conduct keyword research and audience analysis to inform content creation and optimization for search engines (SEO).
• Collaborate with designers, writers, and subject matter experts to produce compelling and informative content.
• Analyze content performance using analytics tools, reporting on key metrics and providing insights for strategy refinement.

Requirements

• Proven experience as a Content Strategist, Content Marketing Manager, or similar role.
• Strong understanding of SEO, content management systems (CMS), and digital marketing principles.
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Experience with analytics tools (e.g., Google Analytics) and the ability to interpret data.
• Ability to manage multiple projects and work effectively in a collaborative team environment in Paarl .

Benefits

• Competitive annual salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and skill enhancement.
• A collaborative and innovative work environment.
• Generous paid time off.