Digital Marketing Specialist - Content Creation

Placements24; Gauteng; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Remote work flexibility

Health insurance

Professional development

Collaborative online team

Job summary

Placements24 is seeking a dynamic Digital Marketing Specialist focused on content creation. The role is fully remote, enabling work from anywhere while driving brand awareness and customer engagement through blogs, social media, and email campaigns.

You will develop content, optimize for SEO, and collaborate with designers to ensure coherence across channels. A strong portfolio and proven digital marketing experience are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven digital marketing and content creation experience.
• Excellent writing, editing, and proofreading with a strong portfolio.
• Proficiency with CMS and digital marketing tools; SEO familiarity.
• Ability to work independently in a remote environment.

Responsibilities

• Develop and execute a content strategy aligned with marketing goals and brand voice.
• Create engaging blog posts, social updates, website copy, and email newsletters.
• Optimize content for SEO and user experience.
• Collaborate with design and marketing teams for coherence.
• Analyze content performance and adjust strategies for impact.
• Manage content calendars and ensure timely publication.

Skills

Content creation

SEO

CMS proficiency

Writing/Editing

Remote work discipline

Analytical skills

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS tools

Email marketing tools

Analytics tools

Job description

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist with a focus on content creation, to join their fully remote team. This position is crucial for developing engaging and persuasive digital content that drives brand awareness and customer engagement across various online channels. You will be responsible for conceptualizing, producing, and distributing compelling content tailored to our target audiences, working from anywhere. This is a fantastic opportunity for a self-motivated individual to contribute significantly to our online presence and marketing initiatives in a flexible, remote setting.

Key Responsibilities

• Develop and execute a content strategy aligned with digital marketing goals and brand voice.
• Create high-quality, engaging content including blog posts, social media updates, website copy, and email newsletters.
• Optimize content for search engines (SEO) and user experience.
• Collaborate with design and marketing teams to ensure visual and content coherence.
• Analyze content performance metrics and adjust strategies for maximum impact.
• Manage content calendars and ensure timely publication across all digital platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in digital marketing and content creation.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Proficiency with content management systems (CMS) and digital marketing tools.
• Familiarity with SEO best practices and social media platforms.
• Ability to work independently and manage time effectively in a remote environment.

Benefits

• Competitive salary commensurate with experience.
• Remote work flexibility, allowing you to work from anywhere.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning.
• A collaborative and supportive online team culture.