Digital Content Writer

Placements24; Upington; On-site; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

On-site Upington office

Professional development

Supportive team culture

Job summary

Placements24 in Upington is looking for a Digital Content Writer to join the marketing team. You will craft engaging, SEO-optimized content for websites, blogs, social media, and marketing collateral to drive traffic and conversions.

The role requires a bachelor’s degree in a related field, a proven writing track record, strong editing skills, knowledge of SEO, CMS familiarity, and the ability to collaborate across teams in a local Upington office.

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• Proven content writer with a strong portfolio.
• Excellent writing, editing, and proofreading with keen attention to detail.
• Understanding of SEO principles and best practices for content creation.
• Familiarity with CMS and social media platforms.
• Ability to work independently and collaboratively in a team.

Responsibilities

• Write clear, engaging content for website pages, blogs, articles, social posts, and emails.
• Research to ensure accuracy, relevance, and engagement.
• Optimize content for SEO to boost visibility and traffic.
• Collaborate with marketing, design and product teams to align with brand voice.
• Edit and proofread content produced by others for quality and consistency.
• Adapt writing style for different platforms and audiences.

Skills

Excellent writing

Editing

Proofreading

SEO understanding

CMS familiarity

Social media literacy

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

CMS

Social media platforms

Job description

About the Role

Our client is seeking a talented and versatile Digital Content Writer to join their marketing team in Upington. This role focuses on creating engaging, informative, and SEO-optimized content for our websites, blogs, social media channels, and marketing collateral. You will play a key part in developing content that resonates with our target audience, enhances brand awareness, and drives traffic and conversions. This position offers a great opportunity to contribute to impactful digital storytelling in a collaborative office environment.

Key Responsibilities

• Write clear, compelling, and error-free content for website pages, blog posts, articles, social media updates, and email campaigns.
• Conduct research to ensure content accuracy, relevance, and engagement.
• Optimize content for search engines (SEO) to improve online visibility and organic traffic.
• Collaborate with marketing, design, and product teams to align content with brand voice and strategic goals.
• Edit and proofread content created by other team members, ensuring quality and consistency.
• Adapt writing style and tone for different platforms and target audiences.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field, or equivalent experience.
• Proven experience as a Content Writer, Copywriter, or similar role, with a strong portfolio of digital content.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Understanding of SEO principles and best practices for content creation.
• Familiarity with content management systems (CMS) and social media platforms.
• Ability to work independently and collaboratively in a team setting.

Benefits

• Competitive annual salary package.
• Comprehensive health insurance and wellness benefits.
• On-site work environment fostering team collaboration in Upington.
• Opportunities for professional development and skill enhancement.
• A supportive team culture focused on creating high-quality digital experiences.