Digital Content Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Hybrid work model

Collaborative culture

Career growth

Job summary

Placements24 in Mahikeng is seeking a Digital Content Specialist to craft and manage engaging digital content across website, social, and email campaigns. You will write, edit, and optimize copy with a focus on SEO and audience resonance.

Collaborate with designers, manage content calendars, analyze performance with analytics tools, and contribute to diverse digital initiatives in a dynamic hybrid workplace.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 2–4 years of content creation, copywriting or digital content management.
• Excellent writing, editing, and proofreading with a strong portfolio.
• Solid SEO understanding and content optimization techniques.

Responsibilities

• Create, edit, and proofread digital content including website copy, blog posts, social media, and newsletters.
• Develop content strategies aligned with marketing objectives and audiences.
• Optimize content for search engines to improve visibility and traffic.
• Manage the content calendar ensuring timely publication and distribution.
• Collaborate with designers to produce visually engaging content.
• Analyze content performance with analytics tools and provide insights.

Skills

Content creation

Copywriting

SEO

Editing

CMS management

Analytics basics

Education

Bachelor's degree (Marketing/Communications/Journalism/English)

Tools

Google Analytics

CMS (WordPress)

Job description

About the Role

Our client is seeking a creative and detail-oriented Digital Content Specialist to join their team in Mahikeng . This role is crucial for producing and managing engaging digital content across various platforms to support marketing and communication efforts. You will be involved in writing, editing, and optimizing content for the company website, social media, email campaigns, and more. The ideal candidate possesses excellent writing skills, a strong understanding of SEO principles, and a passion for creating content that resonates with target audiences. This position offers a dynamic work environment with opportunities to contribute to a wide range of digital initiatives.

Key Responsibilities

• Create, edit, and proofread compelling and accurate digital content, including website copy, blog posts, social media updates, and email newsletters.
• Develop content strategies aligned with marketing objectives and target audience needs.
• Optimize content for search engines (SEO) to improve visibility and organic traffic.
• Manage the company's content calendar, ensuring timely publication and distribution of content.
• Collaborate with designers and other team members to create visually appealing content.
• Analyze content performance using web analytics tools and provide insights for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 2-4 years of experience in content creation, copywriting, or digital content management.
• Excellent writing, editing, and proofreading skills with a strong portfolio of work.
• Solid understanding of SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and basic knowledge of analytics tools (e.g., Google Analytics).
• Ability to work effectively both independently and as part of a team, managing multiple priorities.

Benefits

• Competitive salary and performance incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and skill enhancement.
• A flexible hybrid work model.
• A collaborative and innovative work culture.
• Potential for career growth within the organization.