Digital Content Strategist

Placements24; LegKraal Gate; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional development

Conferences access

Job summary

Placements24 is seeking a strategic Digital Content Strategist to join the marketing team in Mahikeng. You will develop and execute content strategies across digital channels, optimize for SEO, and analyze performance to drive growth.

The role requires storytelling flair, SEO know-how, and the ability to manage multiple projects in a hybrid work setting. You will oversee planning, creation, and distribution, collaborating with marketing, design, and product teams to maintain brand consistency

Qualifications

• Bachelor's degree in marketing, communications, journalism, English or related field.
• 3–5 years in content strategy or digital marketing.
• Proven ability to develop and execute content strategies.
• Strong SEO, CMS, and web analytics knowledge.
• Excellent writing and communication with keen attention to detail.

Responsibilities

• Develop a data-driven digital content strategy across multiple platforms (website, blog, social media, email).
• Plan and manage the content calendar, ensuring timely creation and publication of engaging content.
• Oversee content creation, including writing, editing, and managing freelance contributors or internal teams.
• Optimize content for search engines (SEO) to improve visibility and organic traffic.
• Analyze content performance using web analytics and SEO tools, providing insights and recommendations for improvement.
• Collaborate with marketing, design, and product teams to ensure content consistency and effectiveness.

Skills

Content strategy

SEO

CMS

Web analytics

Writing & editing

Project management

Communication

Education

Bachelor's degree

Tools

Google Analytics

SEO tools

CMS

Job description

About the Role

Our client is looking for a strategic and creative Digital Content Strategist to join their marketing team in Mahikeng . This role will be responsible for developing and executing comprehensive content strategies that align with business goals, enhance brand authority, and engage target audiences across various digital channels. You will oversee content planning, creation, distribution, and performance analysis, ensuring all content is optimized for SEO and drives meaningful interactions. The ideal candidate has a deep understanding of content marketing principles, a flair for storytelling, and the ability to manage multiple projects within a dynamic environment, contributing to the company's digital growth and presence in the North West province, operating with a hybrid work model.

Key Responsibilities

• Develop and implement a data-driven digital content strategy across multiple platforms (website, blog, social media, email).
• Plan and manage the content calendar, ensuring timely creation and publication of engaging content.
• Oversee content creation, including writing, editing, and managing freelance contributors or internal teams.
• Optimize content for search engines (SEO) to improve visibility and organic traffic.
• Analyze content performance using web analytics and SEO tools, providing insights and recommendations for improvement.
• Collaborate with marketing, design, and product teams to ensure content consistency and effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3-5 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies.
• Strong understanding of SEO principles, content management systems (CMS), and web analytics tools.
• Excellent writing, editing, and communication skills with a keen eye for detail.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to develop and execute content strategies for a growing brand.
• Flexible hybrid work arrangements, blending office and remote work in Mahikeng .
• Access to professional development and industry conferences.
• A collaborative and innovative team environment.