Senior Content Strategist - Digital Media

Placements24; Polokwane; Hybrid; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 invites a Senior Content Strategist to lead data-driven content initiatives across multiple platforms in a hybrid role based in Polokwane, Limpopo, ZA. You will shape content strategy, oversee creation, optimization, distribution, and performance analysis to drive audience growth and business objectives.

You will collaborate with editorial, marketing and product teams, translate insights into actionable plans, stay ahead of industry trends, and manage the editorial calendar and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital media.
• Proven track record of developing and executing content strategies that drive engagement and business objectives.
• Strong SEO, CMS, and web analytics knowledge.
• Excellent writing, editing, and communication skills.
• Experience with content formats and platforms, including social media and video.
• Ability to analyze data and translate insights into strategic recommendations.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute comprehensive content strategies aligned with organizational goals and target audience needs.
• Conduct audience research, keyword analysis, and competitor benchmarking to inform content planning.
• Oversee the creation, editing, and optimization of engaging content across various formats (articles, videos, social media, infographics).
• Implement SEO best practices to maximize content visibility and organic reach.
• Manage the editorial calendar and content production workflow, ensuring timely delivery.
• Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations.
• Collaborate with cross-functional teams, including marketing, product, and design, to ensure cohesive messaging and execution.
• Stay abreast of industry trends, emerging platforms, and best practices in content strategy and digital marketing.
• Identify opportunities for content innovation and audience engagement.

Skills

Content marketing strategy

SEO

Analytics

Writing & editing

Project management

Communication

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Google Analytics

Job description

About the Role

Our client, a leading digital media company known for its innovative content creation and distribution, is looking for a strategic and experienced Senior Content Strategist. This role operates on a hybrid model, offering a blend of in-office collaboration in Polokwane, Limpopo, ZA, and remote flexibility. You will be responsible for developing and implementing data-driven content strategies that engage target audiences, drive growth, and align with business objectives across multiple platforms. This includes overseeing content creation, optimization, distribution, and performance analysis. The ideal candidate possesses a deep understanding of content marketing, SEO, audience engagement, and analytics, with a proven ability to translate insights into actionable plans. You will lead content initiatives, collaborate with editorial, marketing, and product teams, and ensure the delivery of high-quality, impactful content. This is an exciting opportunity to shape the content landscape for a dynamic media organization.

Key Responsibilities

• Develop and execute comprehensive content strategies aligned with organizational goals and target audience needs.
• Conduct audience research, keyword analysis, and competitor benchmarking to inform content planning.
• Oversee the creation, editing, and optimization of engaging content across various formats (articles, videos, social media, infographics).
• Implement SEO best practices to maximize content visibility and organic reach.
• Manage the editorial calendar and content production workflow, ensuring timely delivery.
• Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations.
• Collaborate with cross-functional teams, including marketing, product, and design, to ensure cohesive messaging and execution.
• Stay abreast of industry trends, emerging platforms, and best practices in content strategy and digital marketing.
• Identify opportunities for content innovation and audience engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital media.
• Proven track record of developing and executing successful content strategies that drive engagement and achieve business objectives.
• Strong understanding of SEO principles, content management systems (CMS), and web analytics tools.
• Excellent writing, editing, and communication skills.
• Experience with various content formats and platforms, including social media and video.
• Ability to analyze data, derive insights, and translate them into strategic recommendations.
• Strong project management and organizational skills.{