Digital Campaign Specialist

Placements24; Stellenbosch; Remote; ZAR 248,000 - 441,000; Part time

Benefits offered by this job

Fully remote work arrangement

Competitive contractor rate

Flexible working hours

Opportunity for long-term engagement

Job summary

Placements24 seeks a Digital Campaign Specialist to plan, execute, and optimize paid campaigns across Google, Facebook, and LinkedIn. You will define audiences, allocate budgets, and test creatives to maximize conversions, ROI, and brand impact.

The role emphasizes analytics, CRO, and cross-functional collaboration in a remote setting. Ideal candidates have hands-on experience with major ad platforms, SEO principles, and analytics tools.

Qualifications

• Proven experience managing paid digital campaigns.
• Hands-on with Google Ads, Facebook Ads Manager, LinkedIn Ads.
• Strong SEO understanding and analytics proficiency.
• Experience with CRO and CRO tools.

Responsibilities

• Plan, implement, and manage paid campaigns across Google, social media, and display networks.
• Develop campaign strategies including audience definition, budgets, bidding, and creatives.
• Monitor performance metrics daily and optimize for ROI.
• Generate regular performance reports with actionable insights for stakeholders.
• Stay updated on trends, tools and best practices in digital advertising.

Skills

Campaign management

Data analysis

Strategic thinking

Communication

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

A/B testing tools

Job description

About the Role

Our client is seeking a highly skilled and results-driven Digital Campaign Specialist to join their dynamic marketing team. This is a fully remote role, offering the flexibility to work from anywhere. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels to achieve specific business objectives, such as lead generation, brand awareness, or sales conversions. The ideal candidate possesses a deep understanding of paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads), SEO, email marketing, and analytics. You should be adept at managing budgets, analyzing campaign performance, and making data-driven decisions to maximize ROI. This role requires a proactive individual with excellent analytical and problem-solving skills, who can work independently and effectively in a remote-first environment. You will collaborate closely with other marketing team members to ensure cohesive and impactful campaign execution. This is an exciting opportunity to leverage your digital marketing expertise and drive significant results for our client from the comfort of your own home.

Key Responsibilities

• Plan, implement, and manage paid digital advertising campaigns across platforms like Google Ads, social media (Facebook, Instagram, LinkedIn), and display networks.
• Develop campaign strategies, including target audience definition, budget allocation, bidding strategies, and creative development.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, conversion rates, and ROI.
• Optimize campaigns in real-time to improve performance and achieve set objectives.
• Conduct keyword research and A/B testing for ad copy, landing pages, and targeting parameters.
• Collaborate with content and design teams to ensure effective ad creatives and landing page experiences.
• Manage campaign budgets, ensuring spend is within allocated limits and optimized for efficiency.
• Generate regular performance reports with insights and recommendations for stakeholders.
• Stay abreast of the latest trends, tools, and best practices in digital advertising and campaign management.
• Contribute to the overall digital marketing strategy and identify new campaign opportunities.

Requirements

• Proven experience as a Digital Campaign Specialist, Performance Marketer, or similar role.
• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant advertising platforms.
• Strong understanding of SEO principles and their impact on campaign performance.
• Proficiency in using web analytics tools such as Google Analytics.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical skills and the ability to interpret complex data.
• Strong communication and reporting skills.
• Ability to manage multiple campaigns and priorities simultaneously in a remote setting.
• Self-motivated, proactive, and detail-oriented.
• Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

Benefits

• Fully remote work arrangement.
• Competitive contractor rate.
• Opportunity to work on diverse and challenging campaigns.
• Flexible working hours.
• Gain valuable experience with a reputable client.
• Access to advanced campaign management tools.
• Collaborative and supportive virtual team environment.
• Potential for long-term engagement based on performance.
• Opportunity to influence digital marketing strategy.
• Work on impactful projects driving business growth.