Digital Campaign Manager

Placements24; Soweto; Híbrido; ZAR 420 000 - 640 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Medical aid

Retirement fund

Professional development

Resumo da oferta

Placements24 in Soweto, Gauteng, seeks a Digital Campaign Manager to plan, execute and optimize multi-channel campaigns across Google Ads, social platforms, and display networks. You will manage budgets, monitor performance metrics, and collaborate with creative teams to deliver compelling ads and landing pages.

You will analyze data using Google Analytics, run A/B tests, and provide clients with clear insights and recommendations. A client-facing, ROI-driven mindset is essential.

Qualificações

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3+ years in managing digital advertising campaigns, preferably in an agency.
• Proven expertise with Google Ads and social platforms, plus analytics.

Responsabilidades

• Develop and execute campaigns across Google Ads, Facebook, LinkedIn, and display networks.
• Manage campaign budgets to meet client goals and ROI targets.
• Monitor CTR, conversions, CPA, and ROAS daily and generate insights.
• Run A/B tests on ad copy, targeting, and landing pages for optimization.
• Collaborate with creatives to develop compelling ads and landing content.
• Provide regular performance reports with actionable recommendations.
• Stay updated on trends and ad tech to improve outcomes.
• Serve as the main client contact for campaign inquiries and updates.
• Ensure seamless end-to-end campaign execution from setup to closure.
• Identify new opportunities for campaign growth and client success.

Conhecimentos

Google Ads

Facebook Ads

LinkedIn Ads

SEO basics

Google Analytics

Email marketing

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Google Analytics

Descrição da oferta de emprego

About the Role

Our client, a rapidly growing digital agency, is seeking a talented and results-oriented Digital Campaign Manager to join their team in Soweto, Gauteng. This role is crucial for developing, implementing, and managing online advertising campaigns across various platforms to meet client objectives. The ideal candidate will have a strong understanding of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing, with a proven ability to optimize campaigns for maximum ROI. You will work closely with clients and internal teams to ensure campaign success and drive measurable results. This is an exciting opportunity for a motivated digital marketer to contribute to impactful campaigns.

Key Responsibilities

• Develop and execute digital marketing campaigns across multiple channels including Google Ads, social media (Facebook, Instagram, LinkedIn), and display networks.
• Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve client goals.
• Monitor campaign performance daily, analyzing key metrics such as CTR, conversion rates, CPA, and ROAS.
• Optimize campaigns based on performance data, implementing A/B tests for ad copy, targeting, and landing pages.
• Collaborate with creative teams to develop compelling ad creatives and landing page content.
• Generate regular performance reports for clients, providing insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital advertising and marketing technology.
• Manage client relationships, acting as a primary point of contact for campaign-related inquiries.
• Ensure seamless execution of campaigns from setup to completion.
• Identify new opportunities for campaign growth and client success.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in managing digital advertising campaigns, preferably within an agency setting.
• Proven expertise in Google Ads (Search, Display, YouTube) and social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong understanding of SEO principles and their integration with paid search strategies.
• Proficiency in using web analytics tools like Google Analytics to track and analyze campaign performance.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong communication and interpersonal skills, with the ability to build rapport with clients.
• Experience with email marketing platforms and campaign automation is a plus.
• Ability to manage multiple campaigns and priorities simultaneously.
• Familiarity with the unique market dynamics of Soweto, Gauteng is advantageous.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package including medical aid and retirement fund contributions.
• This hybrid role offers the flexibility of working remotely some days while collaborating in the office on others, promoting work-life balance.
• Employees benefit from opportunities for professional development, including training programs and workshops, as well as a dynamic and supportive team environment.
• Our client is committed to fostering career growth for its employees within the vibrant community of Soweto, Gauteng.