Digital Campaign Specialist

Placements24; Mossel Bay; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Health insurance

Professional development

Team activities

Job summary

Placements24 is seeking a Digital Campaign Specialist in Mossel Bay to lead day-to-day digital advertising campaigns, optimize performance, and drive lead generation and brand visibility. The role demands hands-on execution and strong analytical abilities in a fast-paced marketing environment.

The ideal candidate will manage multiple campaigns, utilize Google Ads and social platforms, and collaborate with the team to ensure campaigns align with brand strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1-3 years of digital campaign management or digital advertising.
• Hands-on experience with Google Ads and social media advertising platforms.
• Familiarity with analytics tools such as Google Analytics and Excel for reporting.

Responsibilities

• Plan, execute, and manage digital campaigns across platforms like Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and display networks.
• Monitor campaign performance daily, analyze metrics (impressions, clicks, conversions, CPA, ROAS), and optimize to targets.
• Conduct keyword research, ad copywriting, and audience targeting for various campaigns.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to improve effectiveness.
• Manage campaign budgets, ensuring optimal spend and resource allocation.
• Generate regular campaign performance reports with insights and recommendations.
• Stay updated with latest trends and best practices in digital advertising and campaign management.
• Collaborate with the marketing team to align messaging with brand strategy.
• Assist in developing new campaign strategies and proposals.
• Ensure all activities comply with advertising standards and regulations.

Skills

Analytical skills

Campaign management

Communication

Excel reporting

Hands-on marketer

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is looking for a results-oriented Digital Campaign Specialist to join their marketing team in the scenic coastal city of Mossel Bay, Western Cape . This role is perfect for a hands-on marketer with a passion for executing and optimizing digital advertising campaigns across various platforms. You will be responsible for managing the day-to-day operations of digital campaigns, ensuring they meet performance objectives and contribute to lead generation and brand awareness goals. The ideal candidate possesses strong analytical skills, a keen eye for detail, and a proactive approach to campaign management. This is an exciting opportunity to contribute to a growing business and gain valuable experience in a dynamic marketing environment. You will play a key role in bringing marketing strategies to life through effective campaign execution. The successful applicant will be adept at managing multiple campaigns simultaneously and adapting to evolving digital landscapes.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across platforms like Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and display networks.


• Monitor campaign performance daily, analyze key metrics (impressions, clicks, conversions, CPA, ROAS), and implement optimizations to achieve targets.


• Conduct keyword research, ad copywriting, and audience targeting for various campaigns.


• Perform A/B testing on ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.


• Manage campaign budgets, ensuring optimal spend and efficient allocation of resources.


• Generate regular campaign performance reports, providing insights and recommendations for improvement.


• Stay up-to-date with the latest trends and best practices in digital advertising and campaign management.


• Collaborate with the marketing team to ensure campaign messaging aligns with overall brand strategy.


• Assist in the development of new campaign strategies and proposals.


• Ensure all campaign activities comply with relevant advertising standards and regulations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.


• 1-3 years of experience in digital campaign management or digital advertising.


• Hands-on experience with Google Ads and social media advertising platforms (e.g., Facebook Ads Manager).


• Familiarity with analytics tools such as Google Analytics.


• Strong analytical and problem-solving skills.


• Excellent written and verbal communication skills.


• Ability to manage multiple projects and meet deadlines.


• Detail-oriented with a strong sense of ownership for campaign performance.


• Proficiency in Microsoft Excel for data analysis and reporting.


• A proactive and eager-to-learn attitude.

Benefits

• Our client offers a competitive salary commensurate with experience, along with potential for performance-based bonuses.


• Comprehensive health insurance benefits, including medical and dental coverage, are provided.


• Opportunities for professional development, including access to online courses and industry-specific training.


• A supportive and team-oriented work culture that values employee contributions.


• This role is based in our vibrant office location in Mossel Bay, Western Cape . Access to modern office facilities and necessary marketing tools.


• Regular team activities and opportunities for professional networking within the local business community.