Marketing Campaign Manager

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid working model

Health, dental and retirement benefits

Generous annual leave

Job summary

Placements24 seeks a Marketing Campaign Manager in Stellenbosch to lead end-to-end marketing campaigns that acquire, engage and retain customers. The role demands strong project management, multi-channel expertise and a data-driven mindset to optimize ROI.

You will collaborate with creative, content, sales and product teams in a hybrid setup, balancing office collaboration with remote flexibility. A strategic thinker with results-driven focus will excel in this role.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 5+ years in marketing campaign management, preferably financial services.
• Strong multi-channel campaign planning, execution and measurement.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, traditional and direct mail channels.
• Manage budgets and ensure efficient resource allocation for ROIs.
• Define objectives, audiences, messaging and KPIs.
• Coordinate with creative, content, sales and agencies for seamless execution.
• Monitor performance, analyze data, and generate reports with insights.

Skills

Campaign management

Digital marketing

Analytics & reporting

Project management

Stakeholder communication

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics

CRM systems

SEO/SEM tools

A/B testing tools

Job description

About the Role

Our client, a renowned financial services provider, is looking for a strategic and detail-oriented Marketing Campaign Manager to join their team in Stellenbosch, Western Cape . This role is central to planning, executing, and measuring integrated marketing campaigns that drive customer acquisition, engagement, and retention. You will be responsible for overseeing the entire campaign lifecycle, from ideation and strategic planning to execution, performance analysis, and reporting. The ideal candidate possesses strong project management skills, a deep understanding of multi-channel marketing, and a proven ability to manage complex projects from inception to completion. This position offers a stimulating environment within a respected institution, with a Hybrid work model that balances office collaboration with remote flexibility. We are seeking a results-focused individual with a passion for delivering successful marketing initiatives that align with business objectives.

Key Responsibilities

• Develop and execute integrated marketing campaign strategies across multiple channels, including digital (email, social media, PPC, SEO), traditional (print, events), and direct mail.
• Manage campaign budgets, ensuring efficient allocation of resources and maximum return on investment.
• Define campaign objectives, target audiences, messaging, and key performance indicators (KPIs).
• Coordinate with internal teams (e.g., creative, content, sales, product) and external agencies to ensure seamless campaign execution.
• Oversee the creation of campaign assets, including copy, design, landing pages, and promotional materials.
• Monitor campaign performance in real-time, analyze data, and generate comprehensive reports on results, insights, and recommendations.
• Implement A/B testing and other optimization techniques to enhance campaign effectiveness.
• Ensure brand consistency and compliance with all relevant regulations throughout campaign activities.
• Manage timelines and project plans, ensuring campaigns are delivered on schedule.
• Conduct post-campaign analysis to capture learnings and inform future campaign strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A minimum of 5 years of experience in marketing campaign management, preferably within the financial services sector.
• Proven ability to plan, execute, and measure integrated marketing campaigns across diverse channels.
• Strong project management skills with experience using project management tools.
• Excellent understanding of digital marketing channels and tactics (SEO, SEM, email, social media, content marketing).
• Proficiency in marketing analytics and reporting tools (e.g., Google Analytics, CRM reporting).
• Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable conclusions.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and thrive in a deadline-driven environment.
• Experience working with creative teams and external agencies.

Benefits

• Competitive salary package.
• Hybrid working model for flexibility.
• Comprehensive health, dental, and retirement benefits.
• Generous annual leave and public holidays.
• Opportunities for career advancement and professional development.
• Access to state-of-the-art office facilities in Stellenbosch, Western Cape .
• A dynamic and professional work environment.
• Employee wellness programs.
• Discounts on company products and services.