Digital Marketing Campaign Manager

Placements24; LegKraal Gate; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Hybrid work model

Career development opportunities

Flexible schedule

Job summary

Placements24 in Mahikeng, North West, South Africa, seeks a highly organized Digital Marketing Campaign Manager to plan, execute and optimize integrated campaigns across email, social, search, and display. The role is hybrid and anchored in our Mahikeng office, offering exposure to a growing e-commerce environment.

The ideal candidate has 3+ years in digital marketing, strong analytics, and proficiency with Google Ads, Facebook Ads Manager, and marketing automation tools.

Qualifications

• 3+ years of digital marketing campaign management or similar role.
• Experience planning and executing multi-channel campaigns.
• Strong knowledge of SEO, SEM, social media, email, content marketing and display advertising.

Responsibilities

• Develop comprehensive digital marketing campaign plans aligned with business objectives.
• Manage end-to-end execution across channels (email, social, PPC, display).
• Coordinate with content, design, sales and agencies for seamless delivery.
• Monitor KPI performance, analyze results and provide actionable insights.
• Optimize campaigns in real-time to improve ROI and engagement.
• Manage campaign budgets and ensure adherence to spend.
• Stay updated on digital marketing trends and best practices.
• Produce post-campaign analyses to inform future strategies.
• Ensure materials align with brand guidelines and messaging.
• Assist in developing marketing automation workflows.

Skills

Multi-channel digital marketing

Project management

Analytics

Written communication

Marketing automation

Education

Bachelor's degree in Marketing or Communications

Tools

Google Ads

Facebook Ads Manager

Email marketing software

Job description

About the Role

Our client is seeking a highly organized and results-driven Digital Marketing Campaign Manager to join their marketing department. This hybrid role, based in Mahikeng, North West, ZA , requires an individual with a strong understanding of digital marketing channels and experience in planning, executing, and optimizing integrated marketing campaigns. You will be responsible for coordinating campaign activities, managing timelines, tracking performance, and ensuring that campaigns meet their objectives. The ideal candidate is a proactive communicator with excellent project management skills and a passion for delivering successful digital marketing initiatives. This is a great opportunity to gain broad experience in campaign management within a growing e-commerce company.

Key Responsibilities

Develop comprehensive digital marketing campaign plans aligned with business objectives. Manage the end-to-end execution of digital marketing campaigns across various channels, including email, social media, paid search, and display advertising. Coordinate with internal teams (e.g., content, design, sales) and external agencies to ensure seamless campaign delivery. Monitor campaign performance against set KPIs, analyze results, and provide regular reports with actionable insights. Optimize campaigns in real-time to improve performance, ROI, and customer engagement. Manage campaign budgets effectively, ensuring adherence to allocated spending. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Conduct post-campaign analysis to identify lessons learned and inform future campaign strategies. Ensure all campaign materials are consistent with brand guidelines and messaging. Assist in the development of marketing automation workflows.

Requirements

Minimum of 3 years of experience in digital marketing campaign management or a similar role. Proven experience planning and executing successful multi-channel digital marketing campaigns. Strong understanding of various digital marketing channels: SEO, SEM, social media marketing, email marketing, content marketing, and display advertising. Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, email marketing software). Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Strong analytical skills with the ability to interpret data and provide actionable recommendations. Excellent written and verbal communication skills. Experience with marketing automation platforms is a plus. Ability to work effectively in a hybrid model from our Mahikeng, North West, ZA office. Bachelor's degree in Marketing, Communications, or a related field.

Benefits

This hybrid role offers a competitive salary and the chance to contribute to exciting marketing initiatives. Employees enjoy a flexible work arrangement, blending remote work convenience with essential in-office collaboration at our Mahikeng, North West, ZA location. You will gain valuable experience across a wide range of digital marketing disciplines and work with a supportive team. Our client provides opportunities for professional development and career growth within the marketing department. This is an excellent role for a budding campaign manager eager to make their mark.