Digital Marketing Specialist

Kemin Industries; Gauteng; Hybrid; ZAR 360,000 - 600,000; Full time

Job summary

Kemin Industries seeks a Digital Marketing Specialist to own campaigns from ideation to reporting, partnering with the Head of Communications and Digital Marketing. You will manage CRM, content, the website, and lead generation, driving engagement across channels.

The ideal candidate blends creative flair with analytical rigor, embraces AI tools, and thrives in a fast-paced environment with autonomy to drive results.

Qualifications

• 3+ years of digital marketing experience.
• Hands-on experience with CRM and Marketing Automation Platforms (HubSpot preferred).
• Strong understanding of SEO/SEM, paid and organic social, email, analytics, and lead management.
• Creative flair with ability to create content addressing audience pain points.
• Curiosity about AI and emerging digital tools; continuous-improvement mindset.
• Excellent written and verbal communication in English.
• Strong project management and organizational skills; driver’s license required.

Responsibilities

• Plan, build, launch, measure, and refine end-to-end digital campaigns.
• Manage CRM and marketing automation, lead nurturing and routing in partnership with Sales.
• Maintain website content, apply SEO best practices, and run paid search and social ads.
• Create content across channels coordinating designers and vendors.
• Run corporate social channels (paid and organic) and engage audiences.
• Develop KPI reports and actionable insights from multi-channel performance.
• Explore new digital approaches including AI tools to improve marketing speed and impact.

Skills

SEO/SEM

Paid social

Email marketing

Analytics

Lead management

Content creation

Project management

English communication

Education

Tertiary qualification in Marketing or IT

Tools

HubSpot

Job description

Overview

We are looking for a Digital Marketing Specialist who takes real ownership. Someone who runs campaigns end-to-end, from ideation through execution to reporting, and who spots opportunities before being asked. Working closely with the Head of Communications and Digital Marketing, you will own the day-to-day engine of our digital marketing: campaigns, CRM, content, website, and lead generation. If you combine creative flair with an analytical mindset and a hunger to try new tools, including AI, this role gives you the autonomy to make it yours.

Responsibilities

• End-to-end digital campaigns: plan, build, launch, measure, and refine campaigns that drive brand awareness, engagement, and leads.
• CRM and marketing automation: build and segment email campaigns in our CRM/Marketing Automation Platform, and manage lead generation, nurturing, scoring, and routing in partnership with Sales.
• Website and search: maintain and develop website content in our CMS, apply SEO best practices, and run paid search and social campaigns (Google Ads, Facebook Ads) to drive traffic and conversion.
• Creative content: identify and execute content opportunities (pages, social, video, brochures, flyers) that resonate with our audiences, coordinating designers, printers, and vendors.
• Social media and messaging channels: run our corporate social channels (paid and organic) and other social channels to engage customers.
• Insight and reporting, evaluate performance across channels, develop KPI reports, research industry activity, and propose engagement strategies from what you find.
• New digital avenues, continuously investigate new ways to engage customers, including AI tools that make our marketing smarter and faster.

Qualifications

• A tertiary qualification in Marketing (or IT) and 3+ years of digital marketing experience. However, relevant and demonstrable experience in lieu of a qualification will also be considered.
• A self-starter mindset: curious, takes initiative, and owns outcomes.
• Hands-on experience with CRM and Marketing Automation Platforms — HubSpot preferred.
• A solid grasp of how digital marketing works: SEO/SEM, paid and organic social, email, analytics, and lead management.
• Creative flair with a proven ability to create content that speaks to a target audience’s pain points and questions.
• Curiosity about AI and emerging digital tools, and a continuous-improvement mindset.
• An analytical eye for digital metrics, plus excellent written and verbal communication in English.
• Strong project management and organizational skills; a driver’s license is required.