Digital Ads Account Manager

Communicate Finance; Wes-Kaap; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Communicate Recruitment seeks a skilled digital marketer to lead Meta advertising campaigns and drive performance across paid social channels. The role demands hands-on management of budgets, targeting, and optimization strategies to maximize ROI.

You will leverage Facebook Ads Manager and Meta Business Suite to deliver data-driven insights, run A/B tests, and report on campaign performance for client briefs and internal stakeholders.

Qualifications

• Bachelor’s degree required in marketing or related field.
• 3+ years’ experience managing Meta advertising campaigns.
• Proficient in Facebook Ads Manager and Meta Business Suite.
• Experience budgeting campaigns and optimizing performance.
• Knowledge of audience targeting, retargeting, pixel tracking, and conversions.
• Strong analytical skills to interpret data and make strategic recommendations.
• Experience with A/B testing and campaign performance reporting.

Skills

Facebook Ads Manager

Audience targeting

Retargeting

Pixel tracking

Conversion optimization

Budget management

A/B testing

Campaign performance reporting

Education

Bachelor's degree in marketing, communications, business, digital media

Tools

Meta Business Suite

Job description

Requirements:

• Bachelor’s degree in marketing, Communications, Business, Digital Media, or a related field


• Minimum 3+ years’ experience managing Meta advertising campaigns


• Strong understanding of Facebook Ads Manager and Meta Business Suite


• Experience managing campaign budgets and optimising performance


• Knowledge of audience targeting, retargeting, pixel tracking, and conversion optimisation


• Strong analytical skills with the ability to interpret campaign data and make strategic recommendations


• Experience conducting A/B testing and campaign performance reporting