Meta Campaign Manager

Green Marble Recruitment Consultants; Gauteng; On-site; ZAR 420,000 - 540,000; Full time

Job summary

Green Marble Recruitment Consultants is seeking a seasoned Meta Ads Specialist to lead paid social campaigns for multiple clients. You will plan, build and optimize Meta campaigns across Facebook and Instagram, manage budgets, create data-driven reports, and collaborate with creative and analytics teams.

You will structure accounts, test audiences, monitor pacing, ensure pixel/conversions tracking, and keep campaigns compliant with policies.

Qualifications

• 2-5 years hands-on paid social experience with Meta as main platform
• Proven track record with Meta budgets across multiple accounts
• Strong working knowledge of Ads Manager, Business Suite, Events Manager, Meta Pixel and Conversions API
• Solid testing, attribution, and judgment to distinguish real results
• Proficient with Excel/Sheets for reports, trends and explanations
• Clear writing for ad copy and client-facing reports
• Ability to brief creative for Feed, Stories and Reels
• Excellent organization across multiple clients and deadlines

Responsibilities

• Plan, build and manage Meta campaigns across Facebook and Instagram from awareness to leads and sales
• Structure accounts and campaigns for readability, testing and scaling
• Build and manage audiences: custom, lookalike, retargeting, broad
• Run structured tests and scale winners while pausing underperformers
• Monitor spend, pacing, performance daily; optimize placements, bidding and creative
• Set up and verify tracking: Meta Pixel, Conversions API, events, UTM conventions
• Run lead generation campaigns including Instant Forms; ensure timely delivery to clients
• Manage client accounts, pages and permissions in Meta Business Suite
• Maintain ads compliance with Meta policies, especially in regulated sectors
• Run paid and organic activity on other platforms as briefed
• Collaborate with Google specialist on plans, tracking and reporting
• Align paid with organic social plans to reinforce performance
• Turn briefs into campaign plans with clear objectives, audiences, budgets and KPIs
• Recommend budgets and forecast results with stated assumptions
• Plan seasonal peaks well in advance
• Write clear creative briefs for designers and content creators
• Write and review ad copy
• Use performance data to guide future creatives
• Produce weekly/monthly performance reports; present results plainly
• Keep naming conventions, dashboards and docs tidy
• Be the day-to-day contact for campaign matters
• Manage several accounts and deadlines concurrently
• Guide team members who assist with ad builds and reporting

Skills

Meta Ads Manager

Campaign management

Budget management

Data analysis

Ad copywriting

Reporting & dashboards

Creative briefing

Multi-client coordination

Tools

Meta Pixel

Conversions API

Facebook/Instagram Ads Manager

Google Analytics

Business Suite

Job description

Requirements:

• 2-5 years of hands-on paid social experience with Meta as your main platform, ideally in an agency.
• A track record of managing Meta budgets across several accounts, with results you can walk us through (for example, cost per lead, cost per acquisition or return on ad spend).
• Strong working knowledge of Ads Manager, Business Suite, Events Manager, the Meta Pixel and Conversions API.
• A sound grasp of testing methods and attribution, and the judgement to know when a result is real.
• Confidence with data in Excel or Google Sheets: building reports, spotting trends and explaining them.
• Clear writing for ad copy and for client-facing reports.
• An eye for what makes ad creative work in Feed, Stories and Reels, and the ability to brief it well.
• Strong organisation across multiple clients and deadlines.

Key responsibilities:

• Plan, build and manage campaigns for Meta across Facebook and Instagram, both organically and Meta Ads Manager, for objectives from awareness through to leads and sales.
• Structure accounts, campaigns and ad sets so they are easy to read, test and scale.
• Build and manage audiences, including custom audiences, lookalikes, retargeting and broad targeting.
• Run structured creative and audience tests, then scale what works and switch off what does not.
• Monitor spend, pacing and performance daily, and optimise placements, bidding and creative.
• Set up and check tracking on every account: Meta Pixel, Conversions API, conversion events and UTM conventions, working with our web team.
• Run lead generation campaigns, including Instant Forms, and make sure leads reach clients promptly.
• Manage client ad accounts, pages, and permissions in Meta Business Suite.
• Keep ads compliant with Meta's advertising policies, especially for clients in regulated sectors such as healthcare and pharmaceuticals.
• Run paid and organic activity on other platforms where it fits the brief.
• Work with our Google specialist on joint plans, budget splits, consistent tracking and combined reporting.
• Align paid campaigns with organic social plans so the two reinforce each other.
• Turn client briefs into campaign plans with clear objectives, audiences, channel mix, budgets, timelines and KPIs.
• Recommend budgets and forecast likely results, stating the assumptions behind them.
• Plan seasonal and promotional peaks, such as Black Friday and the festive season, well in advance.
• Write clear creative briefs for designers and content creators, covering formats, placements and messaging.
• Write and review ad copy.
• Use performance data to guide what creative we make next.
• Produce weekly and monthly reports that explain what happened, why, and what to do next.
• Present results to clients and internal teams in plain language.
• Keep naming conventions, dashboards and account documentation tidy and up to date.
• Be the day-to-day contact for campaign matters on your accounts.
• Manage several accounts and deadlines at once without losing detail.
• Guide and support team members who help with ad builds and reporting.