Meta Campaign Lead: Growth, Testing & Insights

Green Marble Recruitment Consultants

Gauteng

On-site

ZAR 420,000 - 540,000

Full time

3 days ago

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Job summary

Green Marble Recruitment Consultants is seeking a seasoned Meta Ads Specialist to lead paid social campaigns for multiple clients. You will plan, build and optimize Meta campaigns across Facebook and Instagram, manage budgets, create data-driven reports, and collaborate with creative and analytics teams.

You will structure accounts, test audiences, monitor pacing, ensure pixel/conversions tracking, and keep campaigns compliant with policies.

Qualifications

2-5 years hands-on paid social experience with Meta as main platform
Proven track record with Meta budgets across multiple accounts
Strong working knowledge of Ads Manager, Business Suite, Events Manager, Meta Pixel and Conversions API
Solid testing, attribution, and judgment to distinguish real results
Proficient with Excel/Sheets for reports, trends and explanations
Clear writing for ad copy and client-facing reports
Ability to brief creative for Feed, Stories and Reels
Excellent organization across multiple clients and deadlines

Responsibilities

Plan, build and manage Meta campaigns across Facebook and Instagram from awareness to leads and sales
Structure accounts and campaigns for readability, testing and scaling
Build and manage audiences: custom, lookalike, retargeting, broad
Run structured tests and scale winners while pausing underperformers
Monitor spend, pacing, performance daily; optimize placements, bidding and creative
Set up and verify tracking: Meta Pixel, Conversions API, events, UTM conventions
Run lead generation campaigns including Instant Forms; ensure timely delivery to clients
Manage client accounts, pages and permissions in Meta Business Suite
Maintain ads compliance with Meta policies, especially in regulated sectors
Run paid and organic activity on other platforms as briefed
Collaborate with Google specialist on plans, tracking and reporting
Align paid with organic social plans to reinforce performance
Turn briefs into campaign plans with clear objectives, audiences, budgets and KPIs
Recommend budgets and forecast results with stated assumptions
Plan seasonal peaks well in advance
Write clear creative briefs for designers and content creators
Write and review ad copy
Use performance data to guide future creatives
Produce weekly/monthly performance reports; present results plainly
Keep naming conventions, dashboards and docs tidy
Be the day-to-day contact for campaign matters
Manage several accounts and deadlines concurrently
Guide team members who assist with ad builds and reporting