Facebook Ads Specialist

Pavago; South Africa; Remote; ZAR 300,000 - 540,000; Full time

Job summary

Pavago is seeking a Facebook Ads Specialist to own, optimize, and report on Facebook campaigns. You will manage strategy, setup, audiences, budgets, testing, and collaboration with the marketing team to improve results.

Ideal candidates have hands-on experience with Meta Ads Manager, budget accountability, and strong analytical skills. This is a remote role aligned with U.S. business hours.

Qualifications

• Hands-on experience planning and running Facebook ad campaigns.
• Strong command of Meta Ads Manager setup, pixels, conversions.
• Experience managing budgets and performance results.
• Analytical skills to interpret data and trends.
• Experience with structured testing and applying learnings.
• Clear, proactive communication to share updates.

Responsibilities

• Design and build Facebook ad campaigns from ground up.
• Align targeting, creative direction, and budget with objectives.
• Set up, launch, and actively manage campaigns.
• Monitor delivery, pacing and performance over time.
• Develop audiences using custom audiences and lookalikes.
• Track metrics and provide recommendations for improvement.
• Brief and iterate with marketing on creatives and copy.
• Manage daily and monthly ad spend within targets.
• Run structured A/B tests and apply insights across campaigns.

Skills

Facebook Ads

Meta Ads Manager

A/B testing

Budget management

Analytics

Communication

Tools

Meta Ads Manager

Job description

Facebook Ads Specialist

Position Type: Full-Time, Remote
Working Hours: U.S Business Hours

About the Role

We’re looking for a Facebook Ads Specialist to take ownership of Facebook advertising campaigns from strategy and setup through ongoing optimization. You’ll manage campaign performance, audiences, budgets, testing, and reporting while working closely with the marketing team to improve results.

What You’ll Own

Campaign Planning & Strategy

• Design and build Facebook ad campaigns from the ground up.
• Align targeting, creative direction, and budget allocation with business objectives.

Ad Execution & Management

• Set up, launch, and actively manage Facebook campaigns.
• Monitor delivery, pacing, and performance on an ongoing basis.

Audience Development

• Research, build, and refine audience segments.
• Use custom audiences, lookalikes, and interest-based targeting to improve reach and relevance.

Performance Analysis & Reporting

• Track key metrics across active campaigns.
• Analyze campaign data and identify trends.
• Turn findings into clear recommendations for improving performance.

Creative Collaboration

• Work with the marketing team to brief, review, and iterate on ad creatives and copy.
• Ensure assets are optimized for their placement and campaign objective.

Budget Management

• Manage daily and monthly ad spend responsibly.
• Adjust bids and budgets to meet efficiency targets without overspending.

Testing & Optimization

• Run structured A/B tests across audiences, creatives, and landing page combinations.
• Apply learnings systematically across campaigns.

Required Experience & Skills

• Proven hands-on experience planning and running Facebook ad campaigns, ideally in a marketing agency or similarly fast-moving environment.
• Strong command of Meta Ads Manager, including campaign structure, pixel setup, conversion tracking, and attribution settings.
• Experience managing ad budgets and being accountable for performance results.
• Strong analytical skills with the ability to interpret campaign data and identify trends.
• Experience with A/B testing and a disciplined approach to applying campaign learnings.
• Confident communication skills with the ability to present performance updates and recommendations clearly.

What Makes You a Strong Fit

• You take ownership of campaign outcomes from launch through optimization.
• You’re comfortable working independently in a remote environment.
• You communicate proactively and flag issues early.
• You make decisions based on data rather than assumptions or habits.
• You’re detail-oriented while keeping the broader campaign strategy in focus.

What Success Looks Like

• Campaigns are launched with clear targeting, creative direction, and budget strategy.
• Campaign performance is consistently monitored and optimized.
• Ad spend is managed responsibly against performance targets.
• A/B testing generates actionable insights that improve campaign results.
• The marketing team receives clear, useful performance updates and recommendations.

Typical Day

Your day centers on the Focusmediahouse ad accounts. You’ll start by reviewing overnight performance across live campaigns and identifying opportunities for budget adjustments, creative changes, or targeting improvements.

You may then prepare performance reports, brief a designer on a new creative concept, or build the structure for an upcoming campaign. Testing is an ongoing part of the role, including reviewing active experiments, deciding what to scale or cut, and setting up the next round.

Most collaboration happens asynchronously, so strong written communication and clear documentation are important.

Interview Process

1. Recruiter Screening
2. Client Interview
3. Final Selection