CRO Specialist: Boost Conversions & UX Insights

Communicate Finance

Wes-Kaap

On-site

ZAR 520,000 - 800,000

Full time

14 days+

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Job summary

Communicate Finance in South Africa seeks a CRO Specialist to optimise digital experiences, increase conversions, and maximise the value of existing website traffic. You will analyse customer journeys, run experiments, and collaborate with UX/UI, content, design and marketing teams.

Strong data skills, experience with GA4, GTM, and testing tools is preferred; ecommerce or performance marketing backgrounds are advantageous.

Qualifications

Identify conversion opportunities from website data and user journeys.
Develop and implement CRO strategies to improve conversion rates.
Plan, execute and analyse A/B and multivariate testing programmes.
Conduct user behaviour analysis using analytics and heatmap tools.
Collaborate with UX/UI, content, design, development and digital marketing teams to implement optimisation initiatives.
Monitor key performance indicators and provide actionable insights to stakeholders.
Experience with GA4, GTM and conversion tracking is advantageous.
Experience in ecommerce, lead generation or performance marketing environments is advantageous.

Responsibilities

Analyse website and customer journey data to identify conversion opportunities and friction points.
Develop and implement CRO strategies focused on improving conversions.
Plan, execute and analyse A/B and multivariate testing programmes.
Conduct user behaviour analysis using tools like GA4, Hotjar, or Clarity.
Collaborate with UX/UI, content, design, development and marketing teams to implement optimisation initiatives.
Monitor KPIs and provide actionable insights to stakeholders.