Conversion Rate Optimisation (CRO) Specialist

Communicate Finance; Wes-Kaap; On-site; ZAR 520,000 - 800,000; Full time

Job summary

Communicate Finance in South Africa seeks a CRO Specialist to optimise digital experiences, increase conversions, and maximise the value of existing website traffic. You will analyse customer journeys, run experiments, and collaborate with UX/UI, content, design and marketing teams.

Strong data skills, experience with GA4, GTM, and testing tools is preferred; ecommerce or performance marketing backgrounds are advantageous.

Qualifications

• Identify conversion opportunities from website data and user journeys.
• Develop and implement CRO strategies to improve conversion rates.
• Plan, execute and analyse A/B and multivariate testing programmes.
• Conduct user behaviour analysis using analytics and heatmap tools.
• Collaborate with UX/UI, content, design, development and digital marketing teams to implement optimisation initiatives.
• Monitor key performance indicators and provide actionable insights to stakeholders.
• Experience with GA4, GTM and conversion tracking is advantageous.
• Experience in ecommerce, lead generation or performance marketing environments is advantageous.

Responsibilities

• Analyse website and customer journey data to identify conversion opportunities and friction points.
• Develop and implement CRO strategies focused on improving conversions.
• Plan, execute and analyse A/B and multivariate testing programmes.
• Conduct user behaviour analysis using tools like GA4, Hotjar, or Clarity.
• Collaborate with UX/UI, content, design, development and marketing teams to implement optimisation initiatives.
• Monitor KPIs and provide actionable insights to stakeholders.

Skills

CRO strategy

A/B testing

Data analysis

User behaviour analysis

Cross-functional collaboration

KPI monitoring

Conversion optimization

Reporting & insights

Education

Bachelor's Degree or Diploma in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

Hotjar

Microsoft Clarity

Optimizely

VWO

AB Tasty

Job description

Company and Job Description:

• We work with organisations across a range of industries that are looking for talented CRO Specialists to improve digital experiences, increase conversions and maximise the value of their existing website traffic
• We are proactively building our talent pool for both current and future opportunities, connecting skilled CRO professionals with organisations where their ability to combine data, user behaviour and experimentation can directly contribute to business growth
• If you’re open to exploring your next career move, this is an opportunity to get your profile in front of a specialist Digital recruitment consultant and be considered for opportunities that align with your experience, career goals and preferred working environment

• You could have the opportunity to analyse customer journeys, identify conversion barriers, develop and implement A/B tests, optimise landing pages and use data to create digital experiences that drive measurable results

Skills & Experience:

• Analyse website and customer journey data to identify conversion opportunities and areas of friction
• Develop and implement CRO strategies focused on improving conversion rates and digital performance
• Plan, execute and analyse A/B and multivariate testing programmes
• Conduct user behaviour analysis using tools such as Google Analytics 4, Hotjar, Microsoft Clarity or similar platforms
• Optimise landing pages, website journeys, forms and calls-to-action to improve user engagement and conversion
• Work closely with UX/UI, content, design, development and digital marketing teams to implement optimisation initiatives
• Monitor key performance indicators and provide actionable insights and recommendations to stakeholders
• Experience with Google Analytics 4, Google Tag Manager and conversion tracking is advantageous
• Experience with tools such as Optimizely, VWO, AB Tasty or similar testing platforms is advantageous
• Strong analytical and reporting skills, with the ability to translate complex data into clear business recommendations
• Experience within eCommerce, lead generation or performance marketing environments is advantageous

Qualification:

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, Business, Data Analytics, UX/UI, Information Systems or a related field
• Relevant CRO, Google Analytics or Digital Marketing certifications are advantageous.