CRO Lead, Executive Education — High-Velocity Testing

2U; Cape Town; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Getsmarter short courses per year

Subsidised medical aid with Discovery

4% 2U pension contribution and group‑s

Employee Assistance Program (EAP)

Generous leave including study/sports/

Job summary

2U in Cape Town is seeking a results-oriented Conversion Rate Optimization (CRO) Senior Lead to own acquisition optimization for Executive Education. You will focus on paid landing pages and organic program pages, guiding a testing squad with designers and developers to maximize conversions from first click to enrollment.

Sitting at the intersection of Organic Search, Paid Media, and UX, you will partner with Paid Media and Organic teams, analyze GA4 and funnel data, and translate insights into

Qualifications

• 5+ years of experience in CRO, digital marketing, or growth marketing.
• Experience optimizing paid and organic acquisition channels.
• Familiar with enterprise experimentation platforms (Optimizely, FullStory).
• Strong data analysis using GA4, Segment, or Tableau.
• Excellent written briefing skills for cross-functional teams.

Responsibilities

• Own the Always-On experimentation roadmap for the Executive Education portfolio.
• Partner with Paid Media and Organic Search teams to improve ad scent and UX.
• Analyze traffic by channel and deploy page variations to improve conversion.
• Collaborate with SEO to ensure CRO tests are SEO-safe.
• Translate data and insights into testable hypotheses across PLP and organic pages.
• Lead hypothesis writing, test planning, QA, and launch.

Skills

CRO

Digital Marketing

Growth Marketing

Data Analysis

Communication

Tools

Optimizely

FullStory

GA4

Tableau

Job description

2U in Cape Town is seeking a results-oriented Conversion Rate Optimization (CRO) Senior Lead to own acquisition optimization for Executive Education. You will focus on paid landing pages and organic program pages, guiding a testing squad with designers and developers to maximize conversions from first click to enrollment.

Sitting at the intersection of Organic Search, Paid Media, and UX, you will partner with Paid Media and Organic teams, analyze GA4 and funnel data, and translate insights into