CRM Marketing Manager

Legends Employer of Record; Cape Town; Hybrid; ZAR 391,000 - 502,000; Full time

Benefits offered by this job

Quarterly bonus

Medical aid

Vibrant culture

Coffee & snacks

Job summary

Legends Employer of Record in Cape Town seeks an experienced CRM Marketing Manager to own end-to-end CRM strategy, administration, and outreach. You will drive system efficiency, lead routing, and data integrity across CRM/ATS, collaborating with Sales, Marketing, and Ops to optimize pipelines.

The role blends technical administration with sales enablement, requiring experience with Close CRM (or HubSpot/Salesforce) and automation tools, plus hands-on leadership to upskill teams and ensure data

Qualifications

• 5+ years of hands-on CRM administration or architecture experience.
• Automation mastery with tools like Zapier to build resilient multi-step workflows across platforms.
• Experience managing Google Workspace and Slack.
• Proven leadership in mentoring and upskilling teams across sales, recruitment, and operations.
• Passion for data governance, systems architecture, and data hygiene.
• Attention to detail in data, processes, and security.
• Proactive problem-solving with ability to identify bottlenecks across departments.

Responsibilities

• End-to-End: Implement and refine pipelines, automated workflows, and Smart Views using Close CRM and RecruiterFlow.
• In-Funnel Lead Motion & Status Triggers: Build automated status-driven workflows to move leads and trigger actions based on activity and pipeline stage.
• Leadflow & Re-engagement Automation: Implement intelligent lead routing and re-engagement triggers for stale records.
• Data Health: Establish data entry guidelines and deduplication protocols for pristine database hygiene.
• Enrichment & Completeness: Ensure all records are fully enriched with fields, contact details, lead sources, and deals across all systems.
• Reporting: Build dashboards and pipeline reports tracking CAC, conversion, velocity, and team performance.
• Compliance & Auditing: Regular audits for GDPR/POPI readiness and channel compliance.
• Team Training: Drive CRM/ATS adoption with SOPs and hands-on training for new starters and ongoing programs.
• Cross-Functional Collaboration: Translate business needs into efficient technical infrastructure and usage policies.
• Onboarding/Offboarding: Manage lifecycle of CRM/ATS users to keep seats organized and secure.
• System Tools: Oversee 3CX, Google Workspace, Slack, and recruitment platforms like LinkedIn Recruiter, Pnet, Careers24.

Skills

CRM administration

Automation tools

Systems administration

Team leadership

Data governance

Attention to detail

Problem solving

Tools

Close CRM

RecruiterFlow

Google Workspace

Slack

LinkedIn Recruiter

Pnet

Careers24

Job description

Working Setup:

40 hours per week, hybrid (majority in office) Mondays to Fridays, 10:00 to 19:00

The Business:

This role sits within the operating arm of a global investment group. The Ops team and this role works across a portfolio of high-growth businesses operating across finance and workforce solutions.

The Role:

We are seeking an experienced CRM Marketing Manager to manage the team responsible for the CRM and software systems that power our group. In this role, you will own the end-to-end administration, optimisation, and strategy of our CRM systems and the outreach to the companies within the CRM system.

We use Close CRM and RecruiterFlow alongside our broader business system suite (Google Workspace, Slack).

You won't just organise systems and execute workflows, you will drive sales and system efficiency, supporting the sales leaders with lead-routing intelligence, and ensuring data integrity across our CRM and ATS systems. The ideal candidate blends technical skills with holistic systems-thinking to drive sales efficiency, reporting and performance.

Key Responsibilities:

• End-to-End: Implement and continuously refine custom pipelines, automated workflows, and Smart Views aligned with sales process and business growth goals. We use Close CRM and RecruiterFlow.
• In-Funnel Lead Motion & Status Triggers: Work with Sales Leadership to build automated status-driven workflows to move leads through the pipeline and trigger precise actions based on prospect activity and pipeline stage based on stage in the sales funnel. Collaborate directly with Marketing to ensure leads in active statuses receive timely, automated communications like newsletters and core business updates, ensuring no prospect goes unengaged or sits idle.
• Leadflow & Re-engagement Automation: Work with sales leadership and marketing to implement intelligent lead routing and automated re-engagement triggers for stale records to maintain high touchpoints across all funnel stages..

2. Data Integrity, Governance & Analytics

• System Health & Governance: Establish clear data entry guidelines, deduplication protocols, and user permissions to maintain pristine database hygiene across all our systems.
• Data Enrichment & Completeness: Enforce strict data hygiene standards to ensure all records are fully enriched, verifying that custom fields, contact details, lead sources, introducers, tasks, active deals, and sales team assignments are 100% accurate and up-to-date across every system.
• Reporting & Revenue Intelligence: Build executive dashboards and pipeline performance reports tracking KPIs such as CAC, conversion rates, pipeline velocity, and marketing and sales team performance during various stages of the sales cycle.
• Compliance & Auditing: Conduct regular system audits to ensure data security, GDPR and POPI readiness, and compliance across communication channels.

3. Change Management & Enablement

• Team Training & Documentation: Drive maximum CRM/ATS adoption across the Sales and Customer Success teams. Implement robust training schedules for teams based on the standard operating procedures (SOPs) and run hands-on training sessions to new starters and refresher training sessions when required.
• Cross-Functional Collaboration: Partner closely with leadership to translate business requirements into efficient technical infrastructure and policing of usage.
• Onboarding and Offboarding: Establish seamless onboarding and offboarding procedures for CRM and ATS system to keep system seats organized and secure.

4. Other Systems

• Cloud telephony & Business Whatsapp Management: Administer and optimise enterprise telephony and messaging platforms (3CX and Business Whatsapp) to ensure our systems and the optimum communication tools are operationally efficient.
• Google Workspace: Design, structure, and maintain the corporate Google Workspace setup. Ensure appropriate hierachies, access permissions, and document retention policies are in place.
• Recruitment Platform & Job Board Administration: Oversee user access, seat licensing, account setup, and operational management for candidate sourcing tools and job boards that sync with our CRM systems (e.g., LinkedIn Recruiter, Pnet, Careers24), ensuring data security and cost-efficient license utilisation.
• Slack: Ensure that Slack is setup and administered appropriately across the group to work as as the central internal communication hub internally and working alongside our customer success teams, to create workflows that allow our customers and staff to have seamlessly integrated communications.

Qualifications & Core Requirements

• CRM Expertise: 5+ years of hands-on experience as an CRM administrator or architect. Ideally this is with Close CRM, but equivalent experience with HubSpot/Salesforce/similar will also be ok.
• Automation Mastery: Advanced proficiency with automation tools (Zapier etc) to build resilient, multi-step system workflows across disparate business platforms.
• Systems Administration: Proven track record managing Google Workspace and Slack.
• Team Leadership & Enablement: Proven capability (or strong aptitude) for managing, mentoring, and upskilling team members, having high-performance standards, driving user adoption, and designing training frameworks across sales, recruitment, and operations teams.
• Passion for Data & Administration: A genuine passion for database governance, systems architecture, and administrative rigor, taking pride in maintaining pristine data hygiene, seamless custom field setups, and frictionless operational workflows.
• Impeccable Attention to Detail: Meticulous standards for data cleanliness, process logic, system documentation, and user access security.
• Proactive Problem-Solving Mindset: Self-starter mentality with the ability to independently spot operational bottlenecks across business departments and engineer elegant, scalable technical solutions.

Bonus Qualifications

• Knowledge of SQL, Python, or Webhook/REST API fundamentals for custom script building.
• Background working in fast-scaling B2B Tech, SaaS, or high-volume sales environments.
• Certification in business administration, systems security, IT governance, or RevOps frameworks.
• Experience managing cloud phone systems/VOIP software, recruitment platforms (LinkedIn Recruiter, Pnet, Careers24).

What We Offer

• Monthly base salary: R35,000.00 - R45,000.00 pm based on experience.

Incentives

• Bonus Scheme: Quarterly performance-based bonus.
• Medical Aid: Medical aid allowance after qualification period
• Vibrant Culture: A dynamic workspace in the heart of Cape Town surrounded by inspiring startups and creatives.
• Perks: Unlimited high-quality coffee/tea, fruit, cereal and popcorn in the office, regular community networking events, and Friday social drinks.