CRM & Lifecycle Automation Specialist

wbwr co.; Somerset West; Vor Ort; ZAR 420.000 - 620.000; Vollzeit

Zusammenfassung

WBWR is seeking a CRM Specialist to own customer relationship management, lifecycle marketing, and automated engagement. You will build automated journeys, use consumer data for personalised experiences, and apply CRM, CDP, analytics, and AI tools to influence customer behaviour.

You will help clients improve engagement, retention, loyalty, and overall value, in a digital/ecommerce agency environment, with a collaborative team and growth opportunities.

Qualifikationen

• 2 years’ experience in a CRM, email/MarComms marketing, lifecycle marketing, or similar role.
• Hands-on experience using Klaviyo, Braze, Netcore, or similar.
• Proven experience building automated flows and customer journeys.
• Strong understanding of CRM, lifecycle marketing, segmentation, personalisation, and customer engagement.
• Experience using CDP and data analytics tools to work with consumer behaviour data.
• Experience using Artificial Intelligence to extract, transform, analyse, or utilise consumer behaviour data.
• Exposure to loyalty or rewards programme management is a strong advantage.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and communication skills.
• Experience in a digital, ecommerce, marketing, or agency environment is advantageous.

Aufgaben

• 2 years’ experience in a CRM, email/MarComms marketing, lifecycle marketing, or similar role.
• Build automated customer journeys and flows, not just campaigns.
• Utilise CRM, CDP, analytics to understand and influence behaviour.
• Leverage AI to extract and analyse consumer data for personalised experiences.
• Support loyalty programme management where applicable.
• Collaborate across digital/ecommerce teams to improve engagement and value.

Kenntnisse

CRM strategy

Lifecycle marketing

Personalisation

Data analytics

AI in marketing

Email campaigns

Tools

Klaviyo

Braze

Netcore

CDP

AI tools

Jobbeschreibung

WBWR is seeking a CRM Specialist to own customer relationship management, lifecycle marketing, and automated engagement. You will build automated journeys, use consumer data for personalised experiences, and apply CRM, CDP, analytics, and AI tools to influence customer behaviour.

You will help clients improve engagement, retention, loyalty, and overall value, in a digital/ecommerce agency environment, with a collaborative team and growth opportunities.