CRM & Loyalty Lifecycle Strategist

AES Global; Cape Town; Hybrid; ZAR 350,000 - 550,000; Full time

Job summary

AES Global is seeking a CRM Specialist to lead customer-lifecycle value by strategically optimizing the CRM platform. You will drive repeat and referral business through personalised client journeys while safeguarding data integrity.

Based in Cape Town, the role starts in-office and moves to a hybrid model (three days in office, two from home), coordinating with Marketing and Technology teams to enhance loyalty and lifecycle metrics.

Qualifications

• Bachelor’s degree in Journalism, Language, Literature, Communications or a similar field.
• 3–5 years’ experience in strategic CRM execution and workflow management.
• Advanced knowledge of CRM platforms such as Salesforce Marketing Cloud, HubSpot, MailChimp or Campaign Monitor.
• Proficiency in A/B testing, segmentation and automation to improve engagement metrics.
• Collaborative, detail-oriented and innovative approach.

Responsibilities

• Secure sign-off on and execute an annual CRM strategy focused on repeat and referral growth.
• Ensure CRM automation and subscription workflows run reliably, and identify new automation to reduce manual work.
• Deploy timely, relevant communications with high levels of segmentation and personalisation.
• Integrate referral programmes into client-facing workflows alongside Sales and Technology.
• Manage A/B testing and content iteration to improve engagement (open and click-through rates).
• Align processes and data collection with governance standards, and report on campaign impact on loyalty and lifecycle.

Skills

CRM strategy

Automation

A/B testing

Segmentation

Collaboration

Education

Bachelor’s degree in Journalism/Language/Communications

Tools

Salesforce Marketing Cloud

HubSpot

MailChimp

Campaign Monitor

Job description

AES Global is seeking a CRM Specialist to lead customer-lifecycle value by strategically optimizing the CRM platform. You will drive repeat and referral business through personalised client journeys while safeguarding data integrity.

Based in Cape Town, the role starts in-office and moves to a hybrid model (three days in office, two from home), coordinating with Marketing and Technology teams to enhance loyalty and lifecycle metrics.