CRM & Marketing Technology Specialist

Switch Consultants; Durban; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Ignition Group seeks a CRM/Marketing Technologist Specialist to drive customer value through CRM workflows, marketing automation, and analytics. You will collaborate with IT and marketing to implement Martech solutions, automate customer journeys, and optimize campaigns across channels.

This role focuses on improving engagement, product adoption, retention, and lifetime value by leveraging customer data and marketing tech to inform strategy and operations.

Qualifications

• Experience with marketing technology platforms and CRM systems such as HubSpot and Salesforce.
• Ability to translate data into actionable insights and reports.
• Strong collaboration with IT and marketing teams to implement tech solutions.

Responsibilities

• Build and automate marketing customer workflows within our marketing automation tool.
• Coordinate and implement system integrations and migrations of internal systems and marketing software.
• Document business and functional requirements, designing technical solutions and operating models.
• Generate and interpret data from the software with support from the data analysis team.
• Plan and manage multi-channel marketing campaigns and track key metrics.

Skills

CRM software

Marketing automation

Data analysis

Cross-functional collaboration

HubSpot knowledge

Tools

Marketing automation tool

Job description

Ignition Group seeks a CRM/Marketing Technologist Specialist to drive customer value through CRM workflows, marketing automation, and analytics. You will collaborate with IT and marketing to implement Martech solutions, automate customer journeys, and optimize campaigns across channels.

This role focuses on improving engagement, product adoption, retention, and lifetime value by leveraging customer data and marketing tech to inform strategy and operations.