Braze CRM Specialist — Personalised Campaigns & Data-Driven

Ten Lifestyle Group; Cape Town; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Flexible work arrangements

Hybrid work (2x weekly in-office)

Paid time off

Sabbaticals after 5 years

Employee discounts

Medical aid assistance

EHWP health services

Job summary

Ten Lifestyle Group is hiring a data‑driven CRM Specialist to own complex email marketing and CRM initiatives. You will craft personalised lifecycle journeys using Braze, drive segmentation, tests and deployment, and translate insights into action across channels.

The role requires at least 2 years in CRM and Email Marketing, strong analytics, and proficiency in HTML/CSS for email templates. Hybrid setup in Cape Town with office 2x per week.

Qualifications

• A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimisation, able to modify templates for visual appeal and functionality.
• Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalisation strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

Responsibilities

• Create & Deliver Impactful Campaigns by developing and overseeing engaging email communications spanning newsletters to complex lifecycle journeys.
• Own the process from copy and visuals to segmentation, tests, deployment, and results analysis.
• Design intelligent, scalable customer journeys using Braze features (Canvas, Liquid, segmentation, etc.).
• Utilise real-time data to target the right audience at the right moment and through the appropriate channel.
• Lead reporting and optimisation by monitoring CRM metrics and translating data into actionable insights.
• Serve as the Braze Champion within the organisation and explore new Braze functionalities and integrations.

Skills

Data-driven mindset

Analytical skills

A/B testing

Audience segmentation

Personalisation strategies

Customer lifecycle marketing

Tools

Braze

HTML

CSS

Job description

Ten Lifestyle Group is hiring a data‑driven CRM Specialist to own complex email marketing and CRM initiatives. You will craft personalised lifecycle journeys using Braze, drive segmentation, tests and deployment, and translate insights into action across channels.

The role requires at least 2 years in CRM and Email Marketing, strong analytics, and proficiency in HTML/CSS for email templates. Hybrid setup in Cape Town with office 2x per week.