CRM Campaigns Pro: Growth, Engagement & Retention

Media24; Wes-Kaap; On-site; ZAR 360,000 - 520,000; Full time

Job summary

Media24 is seeking a passionate CRM Specialist to drive customer acquisition, engagement and retention across our digital platforms. You will build targeted communications, content campaigns, and CRM programs that strengthen subscriber loyalty.

Collaborating with editorial and marketing teams, you will segment audiences, craft messaging, and optimize journeys. You’ll monitor performance, analyse results, and ensure brand voice across channels.

Qualifications

• Demonstrated ability to create and manage CRM campaigns with measurable outcomes.
• Strong writing and content planning skills across digital channels.
• Experience with customer lifecycle marketing and segmentation.

Responsibilities

• Plan, create, and optimise CRM and content campaigns to drive subscriber acquisition and retention.
• Manage campaign calendars and coordinate campaign execution across multiple digital channels.
• Work closely with editorial and marketing teams to deliver engaging communications.
• Segment audiences and develop targeted messaging based on customer behaviour.
• Provide input into campaign copy, design, and customer journeys.
• Create email communications, content, and marketing assets across channels.
• Monitor campaign performance and identify optimisation opportunities.
• Maintain brand voice consistency across all customer communications.

Skills

Verbal & written

Copywriting

Customer-centric

Relationship building

Attention to detail

Pressure management

Problem solving

Creativity

CRM tools

Marketing automation

Braze experience

Education

Tertiary qualification

Tools

Braze

Job description

Media24 is seeking a passionate CRM Specialist to drive customer acquisition, engagement and retention across our digital platforms. You will build targeted communications, content campaigns, and CRM programs that strengthen subscriber loyalty.

Collaborating with editorial and marketing teams, you will segment audiences, craft messaging, and optimize journeys. You’ll monitor performance, analyse results, and ensure brand voice across channels.