CRM Specialist

Media24; Cape Town; Presencial; ZAR 300.000 - 520.000; Jornada completa

Descripción de la vacante

Media24 is seeking a CRM Specialist to drive customer acquisition, engagement, and retention across our digital platforms. The role focuses on targeted communications, content marketing, and CRM campaigns that build subscriber loyalty and improve the customer experience.

You will collaborate with editorial and marketing teams to deliver engaging communications, segment audiences, and optimise journeys across channels.

Formación

• Relevant tertiary qualification.
• Sound understanding of CRM principles and customer lifecycle marketing.
• Proficiency in relevant software applications and digital marketing tools.
• Valid driver’s licence.

Responsabilidades

• Plan, create, and optimise CRM and content campaigns to drive subscriber acquisition and retention.
• Manage campaign calendars and coordinate campaign execution across multiple digital channels.
• Work closely with editorial and marketing teams to deliver engaging and relevant customer communications.
• Segment audiences and develop targeted messaging based on customer behaviour and interests.
• Provide input into campaign copy, creative design, and customer journeys.
• Create email communications, content, and marketing assets for use across various channels.
• Contribute to UX and UI communication flows and customer-facing experiences.
• Monitor campaign performance, analyse results, and identify optimisation opportunities.
• Maintain a strong understanding of the brand voice and ensure consistency across all customer communications.
• Stay ahead of upcoming campaigns and proactively support marketing initiatives.

Conocimientos

Verbal communication

Written communication

Copywriting

Relationship-building

Attention to detail

Deadline management

Problem solving

Creativity

CRM expertise

Marketing automation

Educación

Relevant tertiary qualification

CRM principles

Herramientas

Braze

Descripción del empleo

We are looking for a passionate and creative CRM Specialist to help drive customer acquisition, engagement, and retention across our digital platforms. This role is ideal for someone who is customer-focused, data-driven, and enjoys creating compelling content and campaigns that deliver measurable results.

As a CRM Specialist, you will play a key role in building and nurturing customer relationships through targeted communications, content marketing, and CRM campaigns that enhance the customer experience and grow subscriber loyalty.

What You'll Do

• Plan, create, and optimise CRM and content campaigns to drive subscriber acquisition and retention.
• Manage campaign calendars and coordinate campaign execution across multiple digital channels.
• Work closely with editorial and marketing teams to deliver engaging and relevant customer communications.
• Segment audiences and develop targeted messaging based on customer behaviour and interests.
• Provide input into campaign copy, creative design, and customer journeys.
• Create email communications, content, and marketing assets for use across various channels.
• Contribute to UX and UI communication flows and customer-facing experiences.
• Monitor campaign performance, analyse results, and identify optimisation opportunities.
• Maintain a strong understanding of the brand voice and ensure consistency across all customer communications.
• Stay ahead of upcoming campaigns and proactively support marketing initiatives.

What We’re Looking For

Essential Skills

• Excellent verbal and written communication skills.
• Strong copywriting ability.
• Customer-centric mindset.
• Strong relationship-building skills.
• Exceptional attention to detail.
• Ability to perform under pressure and meet deadlines.
• Strong problem-solving capability.
• Creativity and a passion for design.
• Expertise in CRM and marketing automation tools.

Qualifications & Experience

• Relevant tertiary qualification.
• Sound understanding of CRM principles and customer lifecycle marketing.
• Proficiency in relevant software applications and digital marketing tools.
• Valid driver's licence.

Advantageous

• Qualification in Marketing, Languages, Journalism, or a related field.
• Experience working with Braze or similar CRM and marketing automation platforms.

Why Join Us?

This is an exciting opportunity to work in a dynamic marketing environment where your ideas, creativity, and analytical skills will directly contribute to growing and engaging our audience. You’ll collaborate with talented editorial and marketing teams while helping shape customer experiences across multiple brands and digital touchpoints.

This role is office based in Cape Town or Randburg.

Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.