CRM Specialist

Media24; Wes-Kaap; Presencial; ZAR 360.000 - 520.000; Jornada completa

Descripción de la vacante

Media24 is seeking a passionate CRM Specialist to drive customer acquisition, engagement and retention across our digital platforms. You will build targeted communications, content campaigns, and CRM programs that strengthen subscriber loyalty.

Collaborating with editorial and marketing teams, you will segment audiences, craft messaging, and optimize journeys. You’ll monitor performance, analyse results, and ensure brand voice across channels.

Formación

• Demonstrated ability to create and manage CRM campaigns with measurable outcomes.
• Strong writing and content planning skills across digital channels.
• Experience with customer lifecycle marketing and segmentation.

Responsabilidades

• Plan, create, and optimise CRM and content campaigns to drive subscriber acquisition and retention.
• Manage campaign calendars and coordinate campaign execution across multiple digital channels.
• Work closely with editorial and marketing teams to deliver engaging communications.
• Segment audiences and develop targeted messaging based on customer behaviour.
• Provide input into campaign copy, design, and customer journeys.
• Create email communications, content, and marketing assets across channels.
• Monitor campaign performance and identify optimisation opportunities.
• Maintain brand voice consistency across all customer communications.

Conocimientos

Verbal & written

Copywriting

Customer-centric

Relationship building

Attention to detail

Pressure management

Problem solving

Creativity

CRM tools

Marketing automation

Braze experience

Educación

Tertiary qualification

Herramientas

Braze

Descripción del empleo

We are looking for a passionate and creative CRM Specialist to help drive customer acquisition, engagement, and retention across our digital platforms. This role is ideal for someone who is customer-focused, data-driven, and enjoys creating compelling content and campaigns that deliver measurable results.

As a CRM Specialist, you will play a key role in building and nurturing customer relationships through targeted communications, content marketing, and CRM campaigns that enhance the customer experience and grow subscriber loyalty.

What You'll Do

• Plan, create, and optimise CRM and content campaigns to drive subscriber acquisition and retention.
• Manage campaign calendars and coordinate campaign execution across multiple digital channels.
• Work closely with editorial and marketing teams to deliver engaging and relevant customer communications.
• Segment audiences and develop targeted messaging based on customer behaviour and interests.
• Provide input into campaign copy, creative design, and customer journeys.
• Create email communications, content, and marketing assets for use across various channels.
• Contribute to UX and UI communication flows and customer-facing experiences.
• Monitor campaign performance, analyse results, and identify optimisation opportunities.
• Maintain a strong understanding of the brand voice and ensure consistency across all customer communications.
• Stay ahead of upcoming campaigns and proactively support marketing initiatives.

What We’re Looking For

Essential Skills

• Excellent verbal and written communication skills.
• Strong copywriting ability.
• Customer-centric mindset.
• Strong relationship-building skills.
• Exceptional attention to detail.
• Ability to perform under pressure and meet deadlines.
• Strong problem-solving capability.
• Creativity and a passion for design.
• Expertise in CRM and marketing automation tools.

Qualifications & Experience

• Relevant tertiary qualification.
• Sound understanding of CRM principles and customer lifecycle marketing.
• Proficiency in relevant software applications and digital marketing tools.
• Valid driver's licence.

Advantageous

• Qualification in Marketing, Languages, Journalism, or a related field.
• Experience working with Braze or similar CRM and marketing automation platforms.

Why Join Us?

This is an exciting opportunity to work in a dynamic marketing environment where your ideas, creativity, and analytical skills will directly contribute to growing and engaging our audience. You’ll collaborate with talented editorial and marketing teams while helping shape customer experiences across multiple brands and digital touchpoints.

This role is office based in Cape Town or Randburg.

Given the employment equity policy of Media24, preference will be given to suitable candidates from the designated groups.