CRM Campaign Strategist

Takealot Online Ltd.; Cape Town; On-site; ZAR 320,000 - 520,000; Full time

Job summary

Takealot Group is seeking a CRM Campaign Executive to drive email, push and in-app campaigns from Cape Town. You will brief, design, schedule and send campaigns across direct marketing channels while ensuring accuracy and timely delivery.

The role involves A/B testing, data-driven optimization, and close collaboration with Marketing to build personalised lifecycle campaigns and segmentation strategies.

Qualifications

• A Degree or National diploma in a marketing/business-related field.
• 3-5 years of experience in an Email Marketing/CRM Role.
• BRAZE certification after 6 months in the role.
• Experience in campaign reporting and analysis.
• Experience using liquid or other template languages.
• Experience building triggered/lifecycle campaigns.
• Experience creating personalised marketing campaigns.

Responsibilities

• The creation, scheduling and sending of campaigns via Takealot's Direct Marketing Channels (email, in-app, push).
• Collaborate with Retail, Promotional, Advertising and Design teams to ensure campaigns go out on time and reflect on-site products.
• Manage briefing processes, liaise with Buyers & Clients, Daily Deals workflow and email QA across platforms.
• Plan and manage the campaign schedule using the CRM Lead’s approach.
• Streamline briefing, creation and sending of Direct Marketing Campaigns.
• Report on campaign performance and provide insights for future campaigns.
• Use data to inform content and design of email, push and in-app campaigns.
• Build triggered lifecycle campaigns with the CRM Campaign Lead.
• Conduct A/B tests and apply segmentation to audiences.
• Keep the team updated on platform developments and best practices.

Skills

Email Marketing

CRM Campaigns

Copywriting

Data analysis

Google Sheets

Microsoft Excel

A/B testing

Segmentation

Liquid templating

Education

Degree or National diploma in marketing/business-related field

Tools

BRAZE

ASANA

Email on Acid

Litmus

Job description

Takealot Group is seeking a CRM Campaign Executive to drive email, push and in-app campaigns from Cape Town. You will brief, design, schedule and send campaigns across direct marketing channels while ensuring accuracy and timely delivery.

The role involves A/B testing, data-driven optimization, and close collaboration with Marketing to build personalised lifecycle campaigns and segmentation strategies.