Digital Content Strategist - Media House

Placements24; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Salary bonus

Health insurance

Professional development

Annual leave

Collaborative environment

Job summary

Placements24 is recruiting a Digital Content Strategist for our client in Sandton, a leading media house. You will shape the digital content landscape, ensuring engaging content reaches target audiences across platforms.

Your role includes data-driven strategy, overseeing creation, and performance analysis in the arts and entertainment sector. The ideal candidate will have strong SEO, social media trend knowledge, CMS proficiency, and excellent analytical skills.

Qualifications

• Bachelor's degree preferred in Marketing, Communications, Journalism, or related field.
• Proven experience in digital content strategy and leadership.
• Strong understanding of SEO, SEM, and CMS.
• Excellent analytical and data interpretation skills.
• Experience with Google Analytics or similar analytics tools.
• Proven ability to manage content across multiple digital channels.

Responsibilities

• Develop and implement data-driven digital content strategies.
• Oversee creation, curation, and distribution of content across channels.
• Conduct keyword research and SEO optimization for content.
• Analyze performance metrics and provide actionable insights.
• Manage content calendars and coordinate with creators, editors, and designers.
• Stay ahead of digital trends to keep content innovative.

Skills

SEO & SEM

Content strategy

Analytics & data interpretation

CMS proficiency

Social media marketing

Editorial leadership

Communication skills

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Google Analytics

SEMrush

Job description

About the Role

Our client, a leading media house, is seeking a strategic and innovative Digital Content Strategist to join their team in Sandton . This role is pivotal in shaping the digital content landscape, ensuring that all online content is engaging, relevant, and effectively reaches target audiences across various platforms. You will be responsible for developing data-driven content strategies, overseeing content creation, and analyzing performance to optimize reach and impact within the arts and entertainment sector. The ideal candidate is a forward-thinker with exceptional analytical skills, a strong understanding of SEO, social media trends, and content management systems, dedicated to producing high-quality, impactful digital narratives. This position offers the chance to influence content direction for a prominent media organization.

Key Responsibilities

• Develop and implement comprehensive digital content strategies aligned with business goals and audience needs.
• Oversee the creation, curation, and distribution of engaging content across multiple digital channels.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Analyze content performance metrics, identify trends, and provide actionable insights for improvement.
• Manage content calendars and coordinate with content creators, editors, and designers.
• Stay informed about emerging digital trends and technologies to ensure content remains innovative and relevant.

Requirements

• Proven experience as a Digital Content Strategist or in a similar content leadership role.
• Strong understanding of SEO, SEM, social media marketing, and content management systems (CMS).
• Excellent analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Proficiency in content management platforms and analytics tools (e.g., Google Analytics).
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.

Benefits

• Competitive annual salary and performance-related bonuses.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for professional development and attending industry conferences.
• Generous annual leave and company holidays.
• A vibrant and collaborative work environment within a dynamic media house.