Content Strategist & PR

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Professional development access

Collaborative team environment

Brand voice shaping

Job summary

Placements24 is seeking a creative Content Strategist & PR professional to join our remote team from Bloemfontein. You will craft compelling narratives, manage the company’s public image, and drive audience engagement across websites, blogs, social channels, and press releases.

The role requires a Bachelor’s in communications/marketing/journalism and at least 4 years of content strategy or PR experience. Strong SEO, CMS and CMS tools proficiency, and excellent remote collaboration skills are

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or public relations.
• Proven ability to create engaging and effective written and visual content.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and social media platforms.
• Excellent organizational skills and the ability to manage multiple projects in a remote environment.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with PR and marketing objectives.
• Create high-quality, engaging content for various channels, including websites, blogs, social media, and press releases.
• Manage the editorial calendar and ensure timely publication of all content.
• Collaborate with design and marketing teams to produce visually appealing assets.
• Monitor content performance, analyze metrics, and optimize strategies for engagement and reach.
• Build relationships with online influencers and manage digital PR campaigns.

Skills

Content strategy

Public relations

SEO basics

CMS experience

Remote collaboration

Writing & editing

Education

Bachelor's degree in Communications/Marketing/Journalism

Tools

WordPress

Hootsuite

Job description

About the Role

Our client is looking for a creative and strategic Content Strategist & PR professional to join their innovative team, operating remotely from Bloemfontein . This role is instrumental in crafting compelling narratives and managing the company's public image through engaging content across various platforms. You will be responsible for developing and executing a content strategy that aligns with PR goals, enhances brand awareness, and drives audience engagement. This is an ideal opportunity for a skilled communicator who thrives in a remote setting and possesses a passion for storytelling and digital engagement.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with PR and marketing objectives.
• Create high-quality, engaging content for various channels, including websites, blogs, social media, and press releases.
• Manage the editorial calendar and ensure timely publication of all content.
• Collaborate with design and marketing teams to produce visually appealing assets.
• Monitor content performance, analyze metrics, and optimize strategies for engagement and reach.
• Build relationships with online influencers and manage digital PR campaigns.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or public relations.
• Proven ability to create engaging and effective written and visual content.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and social media platforms.
• Excellent organizational skills and the ability to manage multiple projects in a remote environment.

Benefits

• Competitive salary and benefits package.
• Fully remote work position, offering unparalleled flexibility.
• Access to online learning platforms for professional development.
• Collaborative team environment with regular virtual interactions.
• Opportunity to shape brand voice and content strategy from anywhere.