Content Strategist & PR Lead

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health & retirement benefits

Generous PTO

Hybrid work model

Professional development

Job summary

Placements24 is seeking a strategic and creative Content Strategist & PR Lead in Stellenbosch to guide communication efforts. You will develop content that aligns with the brand voice and execute PR strategies to enhance media presence.

The role combines content marketing and public relations, requiring 5+ years of experience, excellent writing, and CMS/automation tool proficiency. It offers a hybrid work model with in-office collaboration and remote work days.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content strategy, content marketing, and/or public relations.
• Proven ability to develop and implement successful PR campaigns and content initiatives.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail.
• Experience with CMS and marketing automation tools.
• Strong analytical skills and proficiency in measuring campaign effectiveness, adaptable to a hybrid work setting.

Responsibilities

• Develop and execute an integrated content strategy and PR plan to support business objectives.
• Oversee the creation of high-quality content across blogs, social media, website, and press materials.
• Manage media relations, including pitching stories, responding to inquiries, and building journalist relationships.
• Analyze content performance and PR campaign results, making data-driven recommendations for optimization.
• Ensure brand consistency and messaging across all communication channels.
• Collaborate with marketing, design, and product teams to align communication efforts.

Skills

Content strategy

Public relations

Content marketing

Writing & storytelling

CMS

Marketing automation

Data analysis

Education

Bachelor's degree in Marketing, Communications, Journalism, English

Tools

CMS

Marketing Automation

Job description

About the Role

Our client is seeking a strategic and creative Content Strategist & PR Lead to guide their communication efforts in Stellenbosch . This multifaceted role involves developing compelling content that aligns with the company's brand voice and executing public relations strategies to enhance media presence. You will be responsible for crafting a cohesive content calendar, overseeing content creation, and managing relationships with media outlets to ensure consistent brand messaging and positive public perception. The ideal candidate possesses a strong blend of content marketing expertise and public relations acumen, with a proven ability to drive engagement and build brand authority. This hybrid role offers the best of both worlds: in-office collaboration and the flexibility of remote work days.

Key Responsibilities

• Develop and execute an integrated content strategy and PR plan to support business objectives.
• Oversee the creation of high-quality content across various platforms, including blogs, social media, website, and press materials.
• Manage media relations, including pitching stories, responding to inquiries, and building journalist relationships.
• Analyze content performance and PR campaign results, making data-driven recommendations for optimization.
• Ensure brand consistency and messaging across all communication channels.
• Collaborate with marketing, design, and product teams to align communication efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content strategy , content marketing, and/or public relations.
• Proven ability to develop and implement successful PR campaigns and content initiatives.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong analytical skills and proficiency in measuring campaign effectiveness, adaptable to a hybrid work setting.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and retirement benefits.
• Generous paid time off and opportunities for professional development.
• A dynamic hybrid work environment that fosters creativity and collaboration.
• The chance to shape the voice and public image of a growing organization.