Content Strategist - PR

Placements24; Johannesburg; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Flexible remote work arrangement

Job summary

Placements24 is seeking a creative and strategic Content Strategist to bolster PR initiatives in South Africa. You will craft stories across blogs, social, and website content, shaping the brand narrative and audience engagement from Rustenburg or remotely.

You will develop content plans, collaborate with PR teams, optimize for SEO, and manage calendars while measuring impact to drive visibility and performance for our client.

Qualifications

• Proven experience as a Content Strategist, Content Creator, or similar role.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of content marketing principles and SEO best practices.
• Experience in developing content for public relations or corporate communications.
• Bachelor's degree in Marketing, Communications, English, or a related field.
• Ability to manage multiple projects and deadlines in a remote setting, supporting our client's needs in Rustenburg.

Responsibilities

• Develop and execute a content strategy aligned with PR and marketing goals.
• Create engaging and informative content, including blog posts, articles, social media updates, and website copy.
• Collaborate with PR teams to ensure content effectively communicates key messages and brand positioning.
• Optimize content for search engines (SEO) to increase online visibility and reach.
• Manage the editorial calendar and ensure timely delivery of all content.
• Analyze content performance metrics and make data-driven recommendations for improvement.

Skills

Content strategy

Content creation

SEO

Editing & proofreading

Content marketing

Education

Bachelor's degree in Marketing, Communications, English, or a related field

Job description

Our client is looking for a creative and strategic Content Strategist to enhance their Public Relations initiatives in Rustenburg. This role focuses on developing compelling content that supports PR objectives, engages target audiences, and strengthens the company's brand narrative. You will be responsible for ideating, planning, and overseeing the creation of various content formats across multiple channels. This position is ideal for a skilled communicator who can translate complex ideas into engaging stories and drive brand awareness through innovative content strategies within the North West region, contributing directly to our client's communication success.

Key Responsibilities

• Develop and execute a content strategy aligned with PR and marketing goals.
• Create engaging and informative content, including blog posts, articles, social media updates, and website copy.
• Collaborate with PR teams to ensure content effectively communicates key messages and brand positioning.
• Optimize content for search engines (SEO) to increase online visibility and reach.
• Manage the editorial calendar and ensure timely delivery of all content.
• Analyze content performance metrics and make data-driven recommendations for improvement.

Requirements

• Proven experience as a Content Strategist, Content Creator, or similar role.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of content marketing principles and SEO best practices.
• Experience in developing content for public relations or corporate communications.
• Bachelor's degree in Marketing, Communications, English, or a related field.
• Ability to manage multiple projects and deadlines in a remote setting, supporting our client's needs in Rustenburg.

Benefits

• Competitive salary and performance incentives.
• Flexible remote work arrangement.
• Opportunities to work on diverse and impactful projects.
• Professional development opportunities and training programs.
• A dynamic and forward-thinking company culture accessible remotely to our client's team.