Content Strategist & Media Liaison

Placements24; George; On-site; ZAR 420,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Medical aid

Provident fund

Training & development

Team building

Work-life balance

George location

Job summary

Placements24 is seeking a Content Strategist & Media Liaison for its George, Western Cape team to craft engaging narratives and strengthen media partnerships, shaping the brand's digital footprint.

You will develop content strategies across blogs, social, and websites, manage the editorial calendar, and collaborate with marketing, design, and editorial teams to ensure brand consistency and impactful storytelling.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, English, or related field.
• 4+ years in content creation, digital marketing, or public relations.
• Proven ability to develop and execute effective content strategies.
• Excellent writing, editing and proofreading with a strong portfolio.
• Experience building and managing media relationships; SEO & CMS proficiency.

Responsibilities

• Develop and implement content strategies for digital and traditional media.
• Create engaging content including blog posts, articles, social media updates, and website copy.
• Establish and maintain relationships with journalists, bloggers and media influencers.
• Pitch stories and content ideas to media outlets to secure coverage.
• Monitor media trends and identify opportunities for collaboration.
• Manage the editorial calendar and ensure timely delivery of content.
• Analyze content performance and optimize engagement and reach.
• Collaborate with design to ensure visual consistency of content.
• Respond to media inquiries and manage day-to-day media relations.

Skills

Content strategy

Media liaison

Editing & proofreading

SEO best practices

Social media marketing

Project management

Independent work

Team collaboration

Education

Bachelor's degree in Communications, Journalism, Marketing, English, or related field

Tools

CMS

SEO tools

Job description

About the Role

Our client, a leading digital media house based in **George, Western Cape**, is seeking an innovative and detail-oriented Content Strategist & Media Liaison to join their growing team. This role is crucial for developing engaging content narratives and fostering robust relationships with media partners to enhance our brand's digital footprint. The successful candidate will be responsible for crafting compelling content across various platforms, ensuring brand consistency and alignment with marketing objectives. This is an exciting opportunity for a creative professional to shape the voice and perception of a prominent organization within the beautiful **Western Cape** landscape. You will work closely with marketing, design, and editorial teams to bring content strategies to life.

Key Responsibilities

• Develop and implement comprehensive content strategies for digital and traditional media channels.
• Create engaging, high-quality content including blog posts, articles, social media updates, and website copy.
• Establish and maintain strong working relationships with journalists, bloggers, and media influencers.
• Pitch stories and content ideas to relevant media outlets to secure positive coverage.
• Monitor media trends and identify opportunities for content collaboration and promotion.
• Manage the editorial calendar and ensure timely delivery of content across all platforms.
• Analyze content performance metrics and optimize strategies for engagement and reach.
• Collaborate with the design team to ensure visual consistency and appeal of content.
• Respond to media inquiries and manage day-to-day media relations activities.

Requirements

• Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
• Minimum of 4 years of experience in content creation, digital marketing, or public relations.
• Proven ability to develop and execute effective content strategies.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Demonstrated experience in building and managing media relationships.
• Proficiency in SEO best practices and content management systems (CMS).
• Strong understanding of social media platforms and digital marketing trends.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a collaborative team in **George**.
• A passion for storytelling and creating impactful narratives.

Benefits

• Our client offers a competitive annual salary, complemented by a performance bonus structure.
• Employees are provided with a comprehensive medical aid plan, a provident fund, and opportunities for ongoing professional development and training.
• We foster a positive and inclusive work culture, with regular team-building activities and a commitment to work-life balance.
• This role is based in scenic **George**, offering a fantastic lifestyle opportunity.