About the Role
Our client is seeking a highly creative and engaging Social Media Content Creator & Manager to bring their brand to life online in George, Western Cape . This role will be responsible for developing, producing, and managing captivating content across all relevant social media platforms to increase brand awareness, drive engagement, and support e-commerce sales. The ideal candidate is a storyteller with a keen eye for visual aesthetics, excellent writing skills, and a deep understanding of social media trends and platform best practices. Join our client's marketing team in the beautiful city of George and help shape their digital narrative.
Key Responsibilities
- Develop and execute a comprehensive social media content strategy aligned with marketing goals.
- Create engaging and high-quality content, including graphics, videos, written posts, and stories, for platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn.
- Manage the social media content calendar, ensuring a consistent and timely posting schedule.
- Monitor social media channels for industry trends, audience engagement, and competitor activity.
- Respond to comments and messages in a timely and professional manner, fostering community engagement.
- Analyze social media performance metrics and provide regular reports on engagement, reach, and impact on business objectives.
- Collaborate with the marketing and e-commerce teams to ensure content supports product launches and promotional campaigns.
- Experiment with new content formats and social media features to keep the brand innovative.
- Manage social media advertising campaigns to amplify content reach and drive traffic.
- Stay up-to-date with the latest social media best practices and emerging platforms.
Requirements
- Proven experience as a Social Media Content Creator, Social Media Manager, or similar role.
- A strong portfolio showcasing successful social media campaigns and creative content.
- Excellent knowledge of major social media platforms and their respective best practices.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
- Exceptional writing, editing, and proofreading skills.
- Understanding of social media analytics and reporting tools.
- Creative mindset with an ability to generate innovative content ideas.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Good communication and interpersonal skills.
- Familiarity with e-commerce principles and how social media drives sales.
Benefits
- Competitive salary based on experience.
- Opportunity to work in a creative and dynamic marketing role.
- Be part of a growing company in the scenic Western Cape .
- Professional development opportunities.
- Exposure to various aspects of digital marketing and e-commerce.
- Collaborative team environment.
- Potential for creative freedom in content development.