Content Strategist

Placements24; Mossel Bay; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Flexible working hours

Fully remote work environment

Professional growth & industry events

Health insurance & paid time off

Job summary

Placements24 is seeking a seasoned Content Strategist to lead content development and optimization for diverse clients. The role focuses on creating SEO-driven content, aligning with brand voice, and delivering measurable results across blogs, social media, email campaigns, and websites.

The ideal candidate has a minimum of 4 years in content strategy, strong writing and editing skills, and a deep understanding of analytics to guide strategy.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, Journalism, English, or related field.
• Minimum 4 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content optimization techniques.

Responsibilities

• Develop comprehensive content strategies for clients, aligning with marketing goals and target audience needs.
• Plan, create, and curate engaging and SEO-optimized content across blogs, articles, social media, website copy, and emails.
• Manage content calendars and ensure timely delivery of content.
• Conduct keyword research and competitor analysis to inform content strategy.
• Analyze content performance using analytics tools and provide regular reports with actionable insights.
• Collaborate with designers, web developers, and marketing teams to ensure content is visually appealing and technically sound.
• Stay up-to-date with the latest content marketing trends, SEO best practices, and platform changes.
• Develop and maintain brand voice and style guides.
• Optimize existing content for better search rankings and user engagement.
• Experiment with new content formats and distribution channels.

Skills

Content strategy

SEO

Analytics

Content marketing

Project management

Editing/writing

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

Google Analytics

CMS (Content Management System)

SEO tools

Job description

About the Role

Our client, a dynamic digital marketing agency, is seeking a creative and analytical Content Strategist to join their team. This position, ideally based in or near Mossel Bay, Western Cape, will be responsible for developing and executing innovative content strategies that drive engagement and achieve client objectives. The ideal candidate will have a deep understanding of content marketing, SEO, social media, and analytics. You will be tasked with planning, creating, and managing high-quality content across various digital platforms, ensuring it aligns with brand voice and resonates with target audiences. This is a remote role, offering significant flexibility and the opportunity to work with a diverse range of clients in the beautiful Western Cape region and beyond.

Key Responsibilities

• Develop comprehensive content strategies for clients, aligning with marketing goals and target audience needs.
• Plan, create, and curate engaging and SEO-optimized content, including blog posts, articles, social media updates, website copy, and email campaigns.
• Manage content calendars and ensure timely delivery of content.
• Conduct keyword research and competitor analysis to inform content strategy.
• Analyze content performance using analytics tools and provide regular reports with actionable insights.
• Collaborate with designers, web developers, and marketing teams to ensure content is visually appealing and technically sound.
• Stay up-to-date with the latest content marketing trends, SEO best practices, and digital platform changes.
• Develop and maintain brand voice and style guides.
• Optimize existing content for improved search engine rankings and user engagement.
• Experiment with new content formats and distribution channels.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Proficiency in social media platforms and their content best practices.
• Strong research and analytical skills.
• Excellent organizational and project management abilities.
• Ability to work independently and manage multiple projects in a remote setting.
• Familiarity with the Western Cape business environment is a plus.

Benefits

• Our client offers a competitive annual salary, flexible working hours, and the advantages of a fully remote work environment.
• We provide opportunities for professional growth, skill development, and participation in industry conferences.
• Employees will receive a comprehensive benefits package, including health insurance and paid time off.
• Join a creative and collaborative team that values innovation and individual contribution.
• This role, servicing clients in Mossel Bay, Western Cape, allows you to leverage your expertise while enjoying the benefits of remote work.