Senior Content Strategist - Digital Media

Placements24; Mossel Bay; Hybrid; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Fully remote work arrangement

Shape content strategy for a leading品牌

Job summary

Placements24 is seeking a Senior Content Strategist to lead content strategy for a remote-first role in the digital Arts & Entertainment space. You will shape the brand narrative, manage cross-functional teams, and drive audience growth while ensuring high-quality, engaging content across platforms.

The role emphasizes governance, SEO optimization, and collaboration with marketing, creative, and product teams in a fast-paced, remote environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 6+ years in content strategy/marketing within digital media or Arts & Entertainment.
• Proven ability to develop and execute content strategies with measurable results.
• Strong SEO, CMS, and web analytics experience (Google Analytics).
• Excellent writing, editing and proofreading with keen attention to detail.
• Experience with long-form content, social copy, video scripts, infographics.
• Strong communicator, collaborator, and stakeholder manager.
• Ability to work independently in a fast-paced remote setting.
• Leadership experience mentoring junior team members.
• Familiarity with digital marketing principles and campaign management.
• Authorized to work in Mossel Bay, Western Cape, ZA and comfortable remote.

Responsibilities

• Develop and implement overarching content strategies that support marketing objectives and audience engagement.
• Conduct audience research, keyword analysis, and competitive analysis to inform content creation and distribution.
• Plan, create, and curate content across websites, blogs, social media, video, and podcasts.
• Define content calendars, editorial workflows, and governance policies.
• Collaborate with creative, marketing, and product teams to align with brand voice and goals.
• Measure and report on content performance using analytics to drive optimization.
• Manage external content creators including freelance writers, videographers, designers.
• Oversee SEO optimization to maximize visibility and organic reach.
• Identify emerging content trends in Arts & Entertainment.
• Ensure all content adheres to brand guidelines and quality standards.

Skills

Content strategy

SEO

CMS

Web analytics

Writing & editing

Stakeholder management

Remote work

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

SEO tools

CMS platforms

Job description

About the Role

Our client, a leader in the digital Arts & Entertainment space, is seeking a highly strategic and creative Senior Content Strategist for a fully remote position. This role is crucial in shaping our client's digital narrative and ensuring engaging, high-quality content reaches and resonates with their target audience across all platforms. As a remote-first organization, we are committed to fostering a collaborative and productive virtual work environment, empowering our team members to excel from anywhere. You will be responsible for developing and executing comprehensive content strategies that align with marketing goals, enhance brand presence, and drive audience growth. This is an exceptional opportunity for a seasoned content professional looking to make a significant impact within the dynamic realm of digital entertainment, from the beautiful coastal setting of Mossel Bay, Western Cape, ZA .

Key Responsibilities

• Develop and implement overarching content strategies that support marketing objectives and audience engagement.
• Conduct audience research, keyword analysis, and competitive analysis to inform content creation and distribution.
• Plan, create, and curate engaging and relevant content across multiple platforms, including websites, blogs, social media, video, and podcasts.
• Define content calendars, editorial workflows, and content governance policies.
• Collaborate with creative, marketing, and product teams to ensure content is aligned with brand voice and strategic goals.
• Measure and report on the performance of content, utilizing analytics to identify insights and optimize future strategies.
• Manage external content creators, including freelance writers, videographers, and designers.
• Oversee the optimization of content for SEO to maximize visibility and organic reach.
• Identify emerging content trends and opportunities within the Arts & Entertainment industry.
• Ensure all content adheres to brand guidelines and quality standards.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 6 years of experience in content strategy, content marketing, or a similar role, preferably within digital media or Arts & Entertainment.
• Proven ability to develop and execute successful content strategies that drive measurable results.
• Excellent understanding of SEO best practices, content management systems (CMS), and web analytics tools (e.g., Google Analytics).
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Experience with various content formats, including long-form articles, social media copy, video scripts, and infographics.
• Excellent communication, collaboration, and stakeholder management skills.
• Ability to work independently and manage multiple projects in a fast-paced, remote environment.
• Demonstrated leadership capabilities and experience mentoring junior team members.
• Familiarity with digital marketing principles and campaign management.
• Must be authorized to work in Mossel Bay, Western Cape, ZA and comfortable in a fully remote setup.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement providing excellent work-life balance.
• Opportunity to shape the content strategy for a leading digital entertainment brand.
• Collaborate with a passionate and innovative remote team.
• Professional development and continuous learning support.
• Impactful role with significant creative autonomy.
• Access to cutting-edge tools and technologies.