Senior Content Strategist

Placements24; Gqeberha; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Professional development

Generous annual leave

Retirement plan contributions

Job summary

Placements24 in Port Elizabeth is seeking a Senior Content Strategist to lead data-driven content initiatives for a diverse client portfolio. You will drive engagement and SEO performance by developing and executing strategic content plans.

You will collaborate with design, marketing and development teams to ensure on-brand, high-quality content across blogs, websites, social channels and video scripts, while mentoring junior creators and staying ahead of industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 5-7 years of experience in content strategy, content marketing, or similar role.
• Proven ability to develop and execute content strategies that drive engagement and objectives.
• Strong understanding of SEO and content optimization.

Responsibilities

• Develop comprehensive content strategies aligned with client goals and audience needs.
• Conduct audience research, keyword analysis, and content audits.
• Oversee creation of high-quality content across formats (blogs, articles, website copy, social, video scripts).
• Ensure content is optimized for SEO and UX.
• Manage content calendars and editorial workflows for multiple clients.
• Collaborate with designers, developers, and marketing teams for cohesive campaigns.
• Analyze content performance using analytics tools and provide optimization insights.
• Stay current with content marketing trends and SEO best practices.
• Develop content guidelines and style guides for clients.
• Mentor junior content creators and provide feedback.

Skills

Content strategy

SEO

Project management

Editorial writing

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

CMS

Keyword research tools

Job description

About the Role

Our client, a cutting-edge digital agency, is seeking a Senior Content Strategist to lead content initiatives for a diverse portfolio of clients. This role, based in Port Elizabeth , will involve developing and executing data-driven content strategies that align with client objectives, drive engagement, and improve search engine rankings. The ideal candidate will have a proven track record in content creation, SEO, and digital storytelling. You will work closely with design, marketing, and development teams to ensure content is compelling, on-brand, and optimized for various platforms. This is an exciting opportunity to shape brand narratives and deliver impactful results for leading businesses. We are looking for a creative thinker with strong analytical skills and a passion for delivering exceptional content.

Key Responsibilities

• Develop comprehensive content strategies aligned with client business goals and target audience needs.
• Conduct audience research, keyword analysis, and competitive content audits.
• Oversee the creation of high-quality, engaging content across various formats (blog posts, articles, website copy, social media updates, video scripts, etc.).
• Ensure all content is optimized for search engines (SEO) and user experience (UX).
• Manage content calendars and editorial workflows for multiple clients.
• Collaborate with designers, developers, and marketing teams to ensure cohesive campaign execution.
• Analyze content performance using web analytics tools and provide actionable insights for optimization.
• Stay current with content marketing trends, SEO best practices, and digital media landscape.
• Develop content guidelines and style guides for clients.
• Mentor junior content creators and provide feedback on their work.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5-7 years of experience in content strategy, content marketing, or a similar role.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business objectives.
• Strong understanding of SEO principles and best practices for content optimization.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Proficiency in keyword research tools and competitive analysis.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• A portfolio showcasing successful content projects is highly desirable.

Benefits

• competitive salary and benefits package, including a comprehensive medical aid plan.
• Opportunities for continuous learning and professional development are provided, with support for attending relevant industry events and training.
• The company culture is dynamic and collaborative, valuing creativity and innovation.
• This role offers exposure to a diverse range of industries and clients, providing rich experience.
• Employees also benefit from a generous annual leave policy and retirement fund contributions, fostering a healthy work-life balance.