Senior Content Writer

Placements24; Bloemfontein; On-site; ZAR 520,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

retirement plan

Paid time off

Professional development

Conference attendance

Job summary

Placements24 in Welkom is seeking a Senior Content Writer to join our marketing team. You will create engaging, SEO-friendly content across our website, blog, social channels, and marketing collateral.

The ideal candidate has at least 5 years of writing experience, a Bachelor's degree in English, Journalism, Marketing, or Communications, and a proven ability to craft a consistent brand voice. You will lead content strategy, manage calendars, collaborate with design and product teams, and analyze

Qualifications

• Bachelor's degree in English, Journalism, Marketing, or Communications.
• At least 5 years of professional content writing experience.
• Exceptional writing, editing, and proofreading skills.
• Ability to write for diverse audiences and platforms with a consistent brand voice.
• Strong SEO knowledge and keyword research proficiency.
• Experience in marketing or agency settings preferred.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with marketing goals and brand objectives.
• Write, edit, and proofread content for websites, blogs, social media, emails, white papers, and case studies.
• Conduct keyword research and optimize content for SEO.
• Collaborate with marketing, design, and product teams to ensure content accuracy and relevance.
• Manage the content calendar and ensure timely publication of all content.
• Analyze content performance metrics and recommend improvements.

Skills

Content writing

Editing

SEO knowledge

Brand voice

Audience engagement

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

SEO tools

CMS

Job description

About the Role

Our client is looking for a highly skilled and experienced Senior Content Writer to join their marketing department in Welkom . You will be responsible for creating engaging, informative, and SEO-friendly content across various platforms, including website copy, blog posts, social media updates, and marketing collateral. This role requires a deep understanding of content strategy, brand voice, and audience engagement. The ideal candidate will possess exceptional writing and editing skills, a creative mindset, and the ability to translate complex ideas into clear, concise, and compelling content.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with marketing goals and brand objectives.


• Write, edit, and proofread high-quality content for websites, blogs, social media, email campaigns, white papers, and case studies.


• Conduct keyword research and optimize content for search engines (SEO) to improve organic visibility.


• Collaborate with marketing, design, and product teams to ensure content accuracy, consistency, and relevance.


• Manage the content calendar and ensure timely publication of all content.


• Analyze content performance metrics and make data-driven recommendations for improvement.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.


• Minimum of 5 years of professional experience in content writing, copywriting, or content marketing.


• Exceptional writing, editing, and proofreading skills with a keen eye for detail.


• Proven ability to write for various audiences and platforms, maintaining a consistent brand voice.


• Strong understanding of SEO best practices and keyword research tools.


• Experience in a marketing or agency environment is preferred.

Benefits

• Competitive annual salary and potential for performance-based bonuses.


• Comprehensive health insurance and retirement plan.


• Generous paid time off and company holidays.


• Opportunities for professional development and attending industry conferences.


• A collaborative and innovative work culture in Welkom .