Content Marketing Strategist

Placements24; Polokwane; Hybrid; ZAR 420,000 - 680,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Remote work

Health, dental, vision insurance

Professional development budget

Job summary

Placements24 is seeking a strategic and data-driven Content Marketing Strategist to join our fully remote marketing team. You will develop and execute comprehensive content marketing strategies that drive lead generation, brand awareness, and customer engagement.

You will oversee the entire content lifecycle, from ideation and creation to distribution and performance analysis, with a strong emphasis on SEO and audience segmentation.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or related field.
• Minimum 4 years of experience in content marketing or content strategy.
• Proven track record of developing and executing content campaigns.
• Strong knowledge of SEO, SEM, social media, and email marketing.

Responsibilities

• Develop and implement a data-informed content marketing strategy.
• Create high-quality content across formats (blog posts, whitepapers, case studies, infographics, videos).
• Manage the editorial calendar for timely publication across channels.
• Optimize content for SEO to improve visibility and drive traffic.
• Analyze performance metrics and provide actionable insights.
• Collaborate with marketing, sales, and product teams to support objectives.

Skills

Content marketing

SEO

Storytelling

Editing

Education

Bachelor's degree in Marketing, Communications, Journalism

Job description

About the Role

Our client is looking for a strategic and data-driven Content Marketing Strategist to join their fully remote marketing team. In this pivotal role, you will be responsible for developing and executing comprehensive content marketing strategies that drive lead generation, brand awareness, and customer engagement. You will oversee the entire content lifecycle, from ideation and creation to distribution and performance analysis. The ideal candidate possesses a strong understanding of content marketing principles, SEO best practices, and audience segmentation, with a proven ability to create compelling narratives that resonate with target audiences. This is an excellent opportunity to lead content initiatives for a forward-thinking organization from anywhere.

Key Responsibilities

• Develop and implement a data-informed content marketing strategy aligned with business goals and customer journeys.
• Oversee the creation of high-quality, engaging content across various formats (blog posts, whitepapers, case studies, infographics, videos).
• Manage the editorial calendar and ensure timely production and publication of content across all relevant channels.
• Optimize content for search engines (SEO) to improve organic visibility and drive relevant traffic.
• Analyze content performance metrics (traffic, engagement, conversions) and provide actionable insights for improvement.
• Collaborate with marketing, sales, and product teams to ensure content effectively supports broader business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in content marketing, content strategy, or a related role.
• Proven track record of developing and executing successful content marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Excellent writing, editing, and storytelling skills with a portfolio showcasing diverse content examples.
• Ability to work effectively in a remote, collaborative environment and manage multiple projects simultaneously.

Benefits

• Competitive annual salary and performance-based bonuses.
• Fully remote work environment with flexible working hours.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and online courses.
• A supportive, innovative, and results-oriented remote team culture contributing to strategic goals in Polokwane (while remote).