Content Marketing Specialist

Placements24; Centurion; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Fully remote work

Generous annual leave

Professional development

Access to marketing tools

Job summary

Placements24 is seeking a Content Marketing Specialist to join our fully remote team. You will develop and execute a content strategy that attracts target audiences, drives brand awareness, and supports customer acquisition.

As a skilled writer and editor, you will produce high-quality content across blog posts, whitepapers, case studies, social updates, and website copy, with a strong emphasis on SEO and distribution channels to maximize reach.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field.
• Minimum of 4 years in content marketing, copywriting, or digital content creation.
• Demonstrated ability to create high-quality content for different audiences and platforms.

Responsibilities

• Develop and execute a data-driven content marketing strategy aligned with business goals and audience needs.
• Create engaging, SEO-optimized content across formats: blogs, articles, website copy, social media, and newsletters.
• Conduct keyword research and apply SEO best practices to improve organic visibility and traffic.

Skills

Content marketing

SEO

Copywriting

Editing

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

WordPress

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to join their remote team, contributing to their market presence from anywhere. This role is responsible for developing and executing a content strategy that attracts and engages target audiences, driving brand awareness and customer acquisition. You will create high-quality, relevant content across various formats, including blog posts, whitepapers, case studies, social media updates, and website copy. The ideal candidate is a skilled writer and editor with a passion for storytelling and a deep understanding of SEO and content distribution channels, working collaboratively in a fully remote setup.

Key Responsibilities

• Develop and execute a data-driven content marketing strategy that aligns with business goals and target audience needs.
• Create engaging, informative, and SEO-optimized content across various formats, including blog posts, articles, website copy, social media updates, and email newsletters.
• Conduct keyword research and leverage SEO best practices to increase organic visibility and traffic.
• Manage the editorial calendar, ensuring timely publication and consistency in brand voice and messaging.
• Collaborate with cross-functional teams (marketing, sales, product) to generate content ideas and ensure alignment.
• Analyze content performance using analytics tools and provide insights for strategy optimization.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4 years of experience in content marketing, copywriting, or digital content creation.
• Demonstrated ability to create high-quality, engaging content tailored to different audiences and platforms.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with meticulous attention to detail.

Benefits

• Competitive salary with performance-based bonuses.
• Fully remote work arrangement offering maximum flexibility and work-life balance.
• Generous annual leave and public holidays.
• Opportunities for professional development, training, and conference attendance.
• Access to state-of-the-art digital marketing tools and resources.