Content Marketing Specialist (Remote)

Placements24; Rustenburg; Hybrid; ZAR 964,000 - 1,446,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Fully remote

Health insurance

Paid time off

Professional development

Team culture

Job summary

Placements24 seeks a Content Marketing Specialist to craft and distribute compelling content across multiple channels. You will drive thought leadership, support lead generation, and boost brand awareness from a fully remote setting.

Ideal candidates are strong writers with a strategic mindset, capable of managing multiple projects and delivering high-quality content that resonates with target audiences and customers.

Qualifications

• Proven experience as a Content Marketing Specialist or similar.
• Excellent writing, editing, and proofreading skills.
• Proficiency in SEO best practices and keyword research.
• Experience with content management systems (CMS) and social media management tools.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Responsibilities

• Develop and execute a content marketing strategy aligned with business goals, targeting key customer segments.
• Create high-quality, engaging content for blog posts, articles, website copy, social media, case studies, and whitepapers.
• Manage the editorial calendar and ensure timely publication across platforms.
• Optimize content for search engines to drive organic traffic.
• Analyze content performance with analytics tools and refine strategy accordingly.
• Collaborate with design and marketing teams to produce content assets.

Skills

Content marketing strategy

Content creation

Editing & proofreading

SEO & keyword research

CMS & social tools

Education

Bachelor's degree in Marketing/English/Communications/Journalism

Tools

CMS

Social media tools

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to join their fully remote marketing team. In this role, you will be responsible for conceptualizing, creating, and distributing compelling content across multiple digital platforms to attract and engage target audiences. You will play a key part in developing thought leadership, enhancing brand awareness, and supporting lead generation efforts. This position is ideal for a skilled writer and content strategist who thrives in a remote work environment and is passionate about telling stories that resonate with customers and establish the company as an industry leader.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals, targeting key customer segments.
• Create high-quality, engaging content for various channels, including blog posts, articles, website copy, social media updates, case studies, and whitepapers.
• Manage the editorial calendar, ensuring consistent publication and timely delivery of content across all platforms.
• Optimize content for search engines (SEO) to increase organic visibility and drive traffic.
• Analyze content performance using analytics tools, identifying trends and insights to refine content strategy and improve engagement metrics.
• Collaborate with design and marketing teams to produce visually appealing and effective content assets.

Requirements

• Proven experience as a Content Marketing Specialist , Content Creator, or similar role, with a strong portfolio showcasing diverse content types.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and a strong understanding of grammar and style.
• Proficiency in SEO best practices and keyword research to optimize content for search engines.
• Experience with content management systems (CMS) and social media management tools.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• A Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Fully remote position offering exceptional flexibility and work-life integration.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and company-observed holidays.
• Budget for professional development, including online courses and industry conferences.
• A collaborative and supportive remote team culture that values creativity and continuous learning.