Content Marketing Specialist

Placements24; Pretoria; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Health insurance

Generous leave

Professional development budget

Job summary

Placements24 is seeking a creative Content Marketing Specialist to join their expanding team, working remotely from anywhere in South Africa. You will develop and implement a content strategy to attract, engage, and convert audiences for our e-commerce platforms, creating compelling content across formats.

Responsibilities include SEO-aligned content development, producing blog posts, website copy, social updates, and newsletters; optimizing for search; managing the editorial calendar; analyzing

Qualifications

• Proven experience in content marketing strategy and execution.
• Strong portfolio of published content across formats.
• In-depth knowledge of SEO principles and content optimization.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with goals and SEO best practices.
• Create high-quality content including blog posts, website copy, social posts, and email newsletters.
• Optimize all content for search engines to drive organic traffic.
• Manage editorial calendar and ensure timely publication across channels.
• Analyze content performance and provide insights to refine the strategy.
• Collaborate with design and marketing to produce compelling assets.

Skills

Content marketing

SEO for content

CMS & analytics

Keyword research

Project management

Remote work

Tools

Google Analytics

CMS platforms

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to join their expanding team, working remotely from anywhere within South Africa . This role is central to developing and implementing a content strategy that attracts, engages, and converts target audiences for our e-commerce platforms. You will be responsible for creating compelling content in various formats, optimizing it for search engines, and distributing it across multiple channels to drive traffic and build brand authority. This is an exciting opportunity for a talented writer and strategist to make a significant impact in a growing digital business.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and SEO best practices.
• Create high-quality, engaging content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Optimize all content for search engines (SEO) to improve organic rankings and drive relevant traffic.
• Manage the editorial calendar and ensure timely publication of content across all relevant channels.
• Analyze content performance metrics and provide insights to refine the content strategy.
• Collaborate with design and marketing teams to produce visually appealing and effective content assets.

Requirements

• Proven experience as a Content Marketing Specialist , Content Strategist, or similar role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• In-depth knowledge of SEO principles and content optimization techniques.
• Experience using content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Ability to conduct keyword research and understand audience intent.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously in a remote setting.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering ultimate flexibility.
• Comprehensive medical, dental, and vision insurance.
• Generous annual leave and paid public holidays.
• Budget for professional development and online courses to enhance skills.