Content Marketing Manager - Hybrid

Placements24; Gqeberha; Hybrid; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Hybrid work

Professional development

Team collaboration in PE

Job summary

Placements24 in Port Elizabeth is seeking a creative Content Marketing Manager to lead a hybrid role blending in-office collaboration with remote work. You will shape narratives, drive organic traffic, and support lead generation through high-quality content across formats and channels.

The ideal candidate will have SEO expertise, mastery of storytelling, and a proven track record in content performance analytics, with strong writing and editorial skills.

Qualifications

• Bachelor's degree in Marketing, Journalism, Communications, English, or related field.
• Minimum of 4 years of experience in content marketing, copywriting, or content strategy.
• Proven ability to create engaging content for various platforms and audiences.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with impeccable grammar and attention to detail.
• Experience with CMS like WordPress and analytics tools such as Google Analytics.
• Strong organizational and project management skills in a hybrid environment.
• Creative mindset with a strategic approach to content development.

Responsibilities

• Develop and implement an integrated content marketing strategy aligned with business goals and audience needs.
• Oversee creation, editing, and publishing of content across formats including blog posts, whitepapers, case studies, social media, and website copy.
• Manage editorial calendar ensuring timely delivery of high-quality content.
• Conduct keyword research and apply SEO best practices to maximize visibility and traffic.
• Analyze content performance metrics to refine strategy.
• Collaborate with design and marketing teams to produce visually engaging content.
• Manage social media distribution and community engagement.
• Stay updated on industry trends and competitor content strategies.
• Work with SMEs to generate insightful and authoritative content.

Skills

Content marketing

SEO

Copywriting

Editing

Project management

Analytics

Audience engagement

Education

Bachelor's degree in Marketing

Bachelor's degree in Journalism

Bachelor's degree in Communications

Bachelor's degree in English

Tools

WordPress

Google Analytics

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Manager to join their team in Port Elizabeth. This hybrid role blends in-office collaboration with remote flexibility, offering an exciting opportunity to shape compelling brand narratives. You will be responsible for developing and executing a comprehensive content marketing strategy that attracts, engages, and converts target audiences. This includes overseeing the creation of high-quality content across various formats and channels, driving organic traffic, and supporting lead generation efforts. The ideal candidate is a masterful storyteller with a keen understanding of SEO, audience engagement, and content performance analytics.

Key Responsibilities

• Develop and implement an integrated content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and publishing of engaging content, including blog posts, articles, whitepapers, case studies, social media updates, and website copy.
• Manage the editorial calendar, ensuring timely delivery of high-quality content.
• Conduct keyword research and implement SEO best practices to maximize content visibility and organic traffic.
• Analyze content performance metrics (traffic, engagement, conversions) and use data to refine content strategy.
• Collaborate with design and marketing teams to produce visually appealing and impactful content.
• Manage social media content distribution and community engagement efforts.
• Stay abreast of industry trends, competitor content strategies, and emerging content formats.
• Work with subject matter experts to generate insightful and authoritative content.

Requirements

• Bachelor's degree in Marketing, Journalism, Communications, English, or a related field.
• Minimum of 4 years of experience in content marketing, copywriting, or content strategy.
• Proven ability to create engaging and effective content for various platforms and audiences.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with impeccable grammar and attention to detail.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
• Strong organizational and project management skills, with the ability to manage multiple projects in a hybrid environment.
• Creative mindset with a strategic approach to content development.

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive health and wellness benefits.
• Flexible hybrid work arrangement.
• Opportunities for professional development and training.
• Collaborative team environment in Port Elizabeth .
• Chance to make a significant impact on brand visibility and growth.